Store Brands Decisions Feature
CVS Launches Total Home Store Brand
New household essentials line unifies store brands in the category with new name, logo and packaging.
Current Headlines
- Target Teams With Warner Bros. and Phillip Lim for Exclusive Offerings
- Roundy's Reaches Record Private Label Penetration
- Perrigo Launches First-Ever Marketing Campaign for Store Brand OTC Medications
- Waitrose to Halve Packaging by 2016
- Walgreens' Happy & Healthy Magazine Puts Spotlight on New Store Brands
- Target Showcases Threshold Store Brand Inside Grand Central Terminal
- Loblaw Store Brand Wins Packaging Design Award
- Bi-Lo Brings Back Store Brand Soda
- Safeway's Art of Dairy Contest Names Finalists
- Supervalu's Save a Lot Returns to Store Brand Roots
- Target Gets Wired With Exclusive Technology Products
- H-E-B Adds Whataburger Condiments and Whatafries
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Guest Columns
Innovation is Key to Dairy's Future Here and Abroad
Innovation in product formulation, processing and packaging, will create new consumption occasions in the waning U.S. milk category.
Source: Tetra Pak Inc.
Leveraging Shopper Insights to Build Store Brands
Consumer preferences are shifting from big brands to lifestyle brands, which means store brands need to connect emotionally with shoppers and retailers must build a strong point of difference for their brands.
Source: GROUP360 Worldwide
Partnering With Retailers: Advice for the Savvy Salesperson
How private label suppliers can better collaborate and partner with retailers to mutually improve the business.
Source: Mary Rachide
See All Guest Columns »Free Newsletter
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Green Retail News
Kroger Unveils Clean Energy Production System Powered by Food Waste
Loblaw Named One of Canada's Greenest Employers
DuPont Launches Refrigerant Recovery and Reclamation Program
U.K. Grocers, CPGs Commit to Immense Food Waste Diversion Goal
Sustainability Very Important to Nearly Half of Supply Chain Execs


