The retail giant now showcases its Marketside store brand via a web tool that looks like an outdoor European martketplace.

It’s hard to know which way consumers are going looking at two conflicting reports -- one indicating entrenched frugality and another revealing loosening spending trends.

The retailer launches several new store brand lines and invigorates existing ones with more aggressive switch-and-save in-store promotions.

The grocer unveils a brand new national pet care line that will be sold across all of its banners and replace two former store brands.

From the Bodegas Torres winery, the Spanish red is a blend of Tempranillo and Cabernet Sauvignon, retailing for about $8 a bottle.

The U.K. retailer plans to add more than 20 SKUs to its store brand wines and also test plastic bottles for its store brand spirits.

As part of its plan to aggressively boost sales and margins, OfficeMax will sell its store brand office products in grocery stores, drug stores and mass merchandisers.

The consortium’s work will help Safeway build its Environmentally Preferable Purchasing policy for a more sustainable supply chain.