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John Failla


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John's News Items

Nielsen on the Global Future of Store Brands

\"DavidDavid Calhoun, Nielsen\'s CEO, identified the dynamics driving global store brands growth and weighed in on who he thinks will win the battle between store brands and national brands. Also, view a video clip from his recent presentation at the CIES World Food Business Summit in New York City.


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Interrupter Ad Test

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Walmart.com Features Great Value at Grocery Beta Site

\"walmartWalmart quietly developed a section of walmart.com devoted to groceries, including new features focused on its Great Value brand.


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