GROUP360 Worldwide™
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1227 Washington Avenue St. Louis, MO 63103 Phone: 314-884-4830 Contact: Laurie Bauer Website: www.group360.com |
Capabilities
- Strategy
- Consumer Research
- Creative Design
- Adaptation / Roll out
- Prepress / Color Separations
- End to End Design Process
Design Philosophy
GROUP360 Worldwide™ promotes a consistent, methodical approach to every package design project. Its 360-Degree Alignment Model is a proven proprietary process for finding what the staff calls “Reasons to Believe” for consumers of its clients’ products and brands. “You have to put yourself in the store at that moment of decision,” explains Allan Meyerson, Executive Creative Director.
The 360-Degree Alignment Model involves a two-phase process that separates and prioritizes strategic questions (Phase One) over aesthetic questions (Phase Two). Strategic questions are those questions that can only be answered with factual information, insight, research, knowledge, and experience. Aesthetic questions are questions that are typically answered with a high degree of subjectivity such as personal opinion, judgment, sentiment, taste and style, & interpretation. The Reasons to Believe that come out of this process provide the differentiating factors that make clients’ product claims believable compared to others in the category.
Company Description
At GROUP360 Worldwide™, we compress the time it takes to get to market by offering a fully linked, integrated, end-to-end solution. From a single, dedicated source, you have one strategically focused point of contact for: Strategy, Content, Packaging, Retail Marketing, Experiential Marketing, Photography, New Media, Premedia and Image Asset Management - all underpinned by a world-class project management system.
With over 50 years of experience, GROUP360 Worldwide™ has reinvented the way to market. By streamlining the number of resources, hand-offs, redundancies and mark-ups, GROUP360 Worldwide™ saves time and money enabling our clients to take the right ideas to market faster, with greater efficiencies and higher quality, differentiating us from our competition.
Privately held and headquartered in St. Louis, Missouri, GROUP360 Worldwide™ encompasses more than 265 employees in the U.S., on-site services and a worldwide alliance with office hubs in the U.S., Europe, Australia, Asia-Pacific, Latin America and Southeast Asia, allowing clients to think globally, but act locally. The company was founded in 1956 as Color Associates and later became known as GROUP360 Worldwide™.
From initial concept through consumer impression, GROUP360 Worldwide™ is committed to building your brand, your market share and your image.
Product Category Experience
- Packaged Foods
- Fresh Foods
- Frozen Foods
- Beverages
- Non-Foods
- Health & Personal Care
- Beauty Care
- Other
- Household Products
Current & Past Clients
Partial Client list Includes:
Ahold
Anheuser-Busch, Inc.
Ralston Foods
Dr Pepper Snapple Group
Bay Valley Foods
Brookstone
Cargill
New World Pasta
Johnson & Johnson
Lance Foods
Hill’s Pet Nutrition
Grupo Bimbo
Universal Studios
Bass Pro Group
to name a few...
Key Staff
Mark Rutter, CEO
Todd Gildehaus, CFO
Tim Rutter, President
Allan Meyerson, Executive Creative Director
Our Work
