Marketing Support, Inc.
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200 E. Randolph Dr. Chicago, IL 60601 Phone: 312-565-0044 Contact: Bill Rodi Website: www.msinet.com/what.asp |
Capabilities
- Strategy
- Consumer Research
- Creative Design
- Adaptation / Roll out
- End to End Design Process
Design Philosophy
At MSI, we’ve been developing, studying or talking to anyone who’ll listen about Private Brands for the past 20 years. About how they differ from their national counterparts, as well as their untapped potential to rival them in select categories. In short: about how these unique retailer offerings are brands, at the end of the day, not just ‘private’ or ‘house’ ones; and about the ways they can be imbued with equities just like national brands, for a fraction of the cost.
To back all this up, we’ve developed a host of tools and methodologies over the years to help our clients build and support their private brands: we research consumers to measure their BrandAttachment™ levels, talk to retailers to understand their business objectives, immerse ourselves in their aisles and environments and access deep historical data to create more than just beautiful me-too packaging; we create consumer engagement and loyalty.
We create Enlightened™ Private Brands.
Company Description
MSI is an independent brand design and marketing agency that leverages the diverse talents and perspectives of 85+ creative, strategic and production specialists to develop breakthrough identities, packaging and merchandising for premier Retail Chains and leading consumer product Manufacturers.
Our core services include Strategic Planning & Research, Naming & Brand Identity, Packaging Graphics & Structure, Asset Management and Implementation. But what distinguishes us from other design firms is our 20-plus years of experience building and re-invigorating proprietary brands, combined with a deep knowledge of how they’re sourced, marketed and supported at retail that does more than just inform great work—it drives results.
Even as we celebrate our 50th anniversary we continue to grow in scale and scope to serve our clients, including our recent acquisition of GSP Marketing and launch of MS-ink™ end-to-end global design and production services.
Product Category Experience
- Packaged Foods
- Frozen Foods
- Non-Foods
- Health & Personal Care
- Beauty Care
- Other
- Household Products
Current & Past Clients
• Kmart
• Wal-Mart
• Sam’s Club
• Sears
• Bed Bath & Beyond
• The Home Depot
• Publix
• Ace Hardware
• Tractor Supply Company
• True Value
• Office Max
Key Staff
Bill Rodi, EVP
Stacy Gelman, EVP
Jerry Barone, Creative Director
Our Work
