PKG Brand Design
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208 S. Jefferson St 4th F Chicago, IL 60661 Phone: (312) 870-9102 Contact: Heather Magnussen Website: pkgbranding.com |
Capabilities
- Strategy
- Consumer Research
- Creative Design
Design Philosophy
We love a good brand story.
We tell vital brand stories about products and services that engage consumers, build relationships and encourage long-lasting loyalty. We’re a combined force of talent. Our expertise lies where strong brand and packaging design intersect with successful shopper marketing programs. We focus on creative strategies proven to engage shoppers at-shelf in the “moment of truth.” We couple “Big Agency” experience with “Small Shop” values, levels of service and commitment to being an honest, transparent partner. Because consumers know more about brands—actively participating in their stories—more than ever, we believe that brand stories should be transparent and forthright. Our story is, too.
Company Description
Telling our own brand story.
We formed when HBN Brand Design (formerly Harbauer Bruce Nelson) found a new home under the LAUNCH umbrella. While the HBN staff was known for nearly half a century of branding and packaging excellence, LAUNCH is a shopper engagement agency with a packaging design group of its own.
Now brought together as PKG Brand Design, HBN staffers and LAUNCH packaging experts have created a hybrid that grounds its branding and identity work in solid strategic thinking—putting the consumer first.
And this not-so-new, but still new, company has the deep roots of nearly 80 years of combined experience, producing award-winning work for some of the world’s most recognizable brands across the Food & Beverage, Snacks & Candy, Retail, Promotion Packaging and Home & Office categories.
Product Category Experience
- Packaged Foods
- Fresh Foods
- Frozen Foods
- Beverages
- Non-Foods
- Health & Personal Care
- Beauty Care
- Household Products
Current & Past Clients
Sara Lee
Mueller’s
EarthGrains
Perdue
Senseo
Chargz
Cobra Corn
New York Style
Pennsylvania Dutch
State Fair
Robbie Fantastic Flexible
Colonial
Ronco
Table Craft
Eli’s Cheesecake
Key Staff
Jim Gelder, VP Creative
Heather Magnussen, VP Accounts/New Business
Liz Schwartz, Creative Director
Grady Covington, Account Director
Our Work
