Schawk
 |
1695 S. River Road Des Plaines, IL 60018 Phone: 203.327.7600 Contact: Barbara Glass Website: www.schawk.com/services/strategic/retail-practice |
Capabilities
- Strategy
- Creative Design
- Adaptation / Roll out
- Prepress / Color Separations
- End to End Design Process
Design Philosophy
Design is just one part of our offering. Schawk’s multi-discipline Retail Practice offers deep insight into the retail marketplace and identifies opportunities to optimize store brand portfolios, drive store brand growth and improve consumer shoppability, while streamlining go-to-market processes.
Our point of view on store brands is that to compete with national brands and win at shelf, retailers must shift their focus from “launching products and labels” to “building brands and equity.” This is based on our experience working with leading retailers that include Safeway, CVS Pharmacy, PetSmart, Wal-Mart, E-Mart and others.
The typical value-based private label offering is being replaced by smarter, better-performing multi-category power brands that deliver true consumer benefits. This requires a more sophisticated and disciplined approach to brand development and brand governance.
We create ownable designs for retailers that differentiate them from other retailers, create new distribution opportunities and cannot be mimicked by national brands.
Company Description
Schawk, Inc. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. We help create compelling and consistent brand experiences at home, on the go, at the store and on shelf globally by providing integrated strategic, creative and executional services across brand touch points. Anthem Worldwide, our strategic design company, offers comprehensive branding and design services and is a recognized leader in retail brand portfolio optimization and a pioneer of the concept of “Manutailing.”
Product Category Experience
- Packaged Foods
- Fresh Foods
- Frozen Foods
- Beverages
- Non-Foods
- Health & Personal Care
- Beauty Care
- Other
- Household Products
Current & Past Clients
5 of the Top 6 Global Retailers
5 of the Top 10 Most Innovative Companies in The World
40 of the Top 250 Global Consumer Products Companies
23 Fortune 100 Companies/63 Fortune 500 Companies
11 of the Top 25 Best Global Brands
2 of the Top 3 European Consumer Products Companies
Key Staff
Eric Ashworth - Chief Strategy Officer
Carol Best - VP Brand Strategy
Kim Cooper - VP Business Development, Retail Practice
Barbara Glass - Manager, Integrated Business Development
Our Work
