PLMA Innovation Workshop Schedule

OPENING SESSION | 1:00pm

OPTIMIZING THE STORE FOR THE RETAILER'S BRAND

Wes Bray, President, Retail Optimization Inc.

CONCURRENT WORKSHOPS | 1:45pm

RETAILING – RISING ABOVE THE DILEMMA OF PRIVATE LABEL'S UNTAPPED POTENTIAL

James Morehouse, Senior Partner, A.T. Kearney

Constance Freienstein, Principal, A.T. Kearney

MARKET RESEARCH – IDENTIFYING OPPORTUNITIES FOR RETAIL BRAND INNOVATION

Kathy Sheehan, Managing Director, GfK Custom Research North America

MARKETING – ACTIVATING TOTAL STORE ENVIRONMENT TO SELL THE RETAILER'S BRANDS

John Wilkins, V.P. Retail Strategy, Miller Zell

PACKAGING & DESIGN – CLOSING THE CONSUMER AT THE MOMENT OF TRUTH: MAKING THE PACKAGE MAKE THE SALE

David Hayslette, Director, Retail Excellence, MeadWestvaco

TESTING & CERTIFICATION – ENGAGING THE POWER OF SENSORY SCIENCE TO MEET PRIVATE BRAND OBJECTIVES

Pam Coleman, V.P. Marketing & Business Development, Silliker

CONCURRENT WORKSHOPS | 2:30pm

RETALING – TRANSLATING PROMOTION INTO PROFIT: HOW THE BEST-IN-CLASS DRIVES PRIVATE LABEL GROWTH

Jim Hertel, Managing Partner, Willard Bishop Consulting

Jackie Gray, Product Practice Lead, Willard Bishop Consulting

TECHNOLOGY – LEVERAGING SPEED TO MARKET AND COLLABORATION FOR COMPETITIVE ADVANTAGE

Bruce Kern, President, Logix3 LLC

MARKETING – ANALYZING PRODUCT AND PACKAGING TRENDS FOR STRATEGIC INSIGHT

Tom Vierhile, Director of Product Launch Analytics, Datamonitor

PACKAGING & DESIGN – RE-DEFINING RETAIL: HOW IMAGE, STRUCTURE AND LANGUAGE ARE DRIVING PROPRIETARY BRANDS

Perry Seelert, Partner, united* dsn

TESTING & CERTIFICATION – BRC AND PRIVATE LABEL NEEDS

John Kukoly Sr., Technical Marketing Consultant, BRC Global Standards

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