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Supervalu Improves Baby Basics Diapers

Minneapolis-based Supervalu unveiled its new and improved Baby Basics store brand diapers that offer better leak protection, improved fit and a more comfortable extra-soft interior. The new contoured shape and high-stretch side panels allow for greater flexibility as the baby moves; the hypoallerge Read More...

Tags: supervalu, store brand non-foods, private label non-foods, private label trends, store brand trends, business, grocery, baby basics, private label baby care, store brand baby care, industry, markets, companies, food and beverage,