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BJ's Rolls Out High-End Store Branded Baked Goods

BJ’s Wholesale Club launched Wellsley Farms brand pastries inspired by European artisans-style products such as breads, croissants, Danishes, muffins and other pastries. The new line, featuring enhanced ingredients and old world baking processes, is baked throughout the day at BJ’s 189 Read More...

Tags: private label food, store brand food, private label bakery, store brand bakery, business, club, bj's, industry, markets, companies, food and beverage, bj's wholesale club, wellesly farms,

Costco Leads in Social Media Discussions

Demonstrating the power of social media, Costco's Kirkland brand was the only store brand mentioned specifically in blogs, social networks such as Facebook, and micro-blogs like Twitter.Nielsen recently studied social media content to better understand consumer perception about private label, accord Read More...

Tags: costco, nielsen, , sam's club, private label marketing, store brand marketing, business, club, kirkland, private label social media, store brand social media, bj's, industry, markets, companies, food and beverage,