Items Tagged with "Brand Loyalty"
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A.T. Kearney: Aging Baby Boomers More Brand LoyalRetailers may have to reconsider how they market store brands to aging Baby Boomers, who are more brand loyal and less price sensitive than younger shoppers, according to a new study from consultancy A.T. Kearney.Mature consumers are much more brand loyal than younger consumers and manufacturers wil Read More... |
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SymphonyIRI: Brand Loyalty Tilts Toward Store BrandsBrand loyalty is a fluid thing and, according to a new report from SymphonyIRI Group, brands are deepening their bond with shoppers for both store brands and national brands.Shopper preferences continue to change as the economy remains uncertain. According to SymphonyIRI Group’s current Times Read More... |
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