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Study: Post-Recession Shoppers Stay True to Store Brands

More than one-third of shoppers who embraced store brands during the hardest times of the recession will continue purchasing them once the economy recovers, according to a study conducted by BrandSpark\'s 2010 Best New Products Awards American Grocery Shopper Study. Conducted between Oct. 12 and De Read More...
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IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines

The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.

Source: IRI

Better-for-You Foods to Grow Significantly Over the Next Decade

In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.

Source: The NPD Group

Private Label Trends - Update 2009

This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.

Source: Research and Markets Ltd.

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