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Items Tagged with "Food Basics"

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A&P Launches Two Private Label Value Lines at Pathmark

A&P introduced a line of value-tiered private label products under the Food Basics and Home Basics labels at all of its Pathmark stores.The new lower priced items are part of a Pathmark’s repositioning, according to A&P executives. “This economy has definitely affected our custom Read More...

Nielsen: The Next Store Brand Frontier is Product and Packaging Innovation

The next frontier for store brands is products and packaging innovation, especially focused on categories that national brand manufacturers spend the least amount of time and effort marketing against, according to Lisa Rider, V.P. Retail Marketing U.S. for The Nielsen Company Store brands clearly b Read More...