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Items Tagged with "Great Value"

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Kroger and Walmart Store Brands Affected by Frozen Vegetable Recall

Private label frozen vegetable blends containing peas at both Kroger and Walmart stores are being pulled from store shelves due to a voluntary recall instigated by manufacturer Pictsweet Co., due to the possibility of the products containing glass fragments.The recall affects certain codes of Walmar Read More...

What Went Wrong With Walmart's Great Value Strategy?

What’s behind Walmart’s first drop in customer traffic and revenue in its history? According to author and journalist Darlene Quinn, it’s because the world’s largest retailer got greedy and took its eye off the customer. “Wal-Mart's hiccup occurred when the retailer, i Read More...

Walmart Replaces Cut SKUs, Recommits to Price Rollbacks

Walmart is accelerating its price rollback program and replacing some of the products it cut during aggressive SKU rationalization because some of the cuts cost the retail giant valuable market baskets and shopping trips. The company is restoring approximately 300 products previously pulled from it Read More...

Wal-Mart Switches Store Brand Eggs to Cage-Free

Wal-Mart’s Great Value eggs will switch to cage-free varieties, prompting The Humane Society of the United States (HSUS) to withdraw a shareholder resolution it submitted to the mass merchandiser last November asking it to report on its cage-free progress, according to Media-Newswire.com. "By Read More...

Walmart.com Features Great Value at Grocery Beta Site

EXCLUSIVE TO STORE BRANDS DECISIONS While headlines have focused on Walmart’s battle with Amazon over who will be the “Walmart of the internet,” the retail giant has been quietly developing a robust section of its web site now devoted to groceries. This developing section of Read More...

Wal-Mart Tests Private Label Spice Program

As market share of store brand spices have increased more than a point over the past year, Wal-Mart is testing replacing leading manufacturer brands with its store brands in test locations, according to the Wall Street Journal. Store brand spices have increased market share from13.5 percent in 2008 Read More...

Wal-Mart Cuts Food Storage Bag Brands

Wal-Mart reportedly banished Glad and Hefty bags from the food-storage category, leaving only one national brand, SC Johnson’s Ziploc, and its own Great Value store brand on the shelves. Industry observers anticipate Wal-Mart will similarly consolidate other categories and reduce product asso Read More...

Wal-Mart Brings More Store Brands to India

Several suppliers Wal-Mart uses to sources products for its store brands are seeking entry into the India market, indicating the retailer intends to further grow its store brands business in one of the world\\'s fastest growing economies, according to a report on LiveMint.com. Bharti-Walmart in Ind Read More...

Wal-Mart CMO: We Are Going to Be a House of Brands

Stephen Quinn, Wal-Mart CMO, revealed that Wal-Mart will become “a house of brands,” and identified ways in which the discounter intends to solve shoppers’ issues by relentlessly providing value. In this three-minute video taken during the recent ANA Conference in November, Quinn Read More...

Wal-Mart Edges Out Fry's in Tucson Store Brand Pricing Survey

The Arizona Daily Star surveyed store-brand offerings at major grocery retailers in Tucson last week, and Wal-Mart's Great Value was the cheapest for the selected items studied, even when taking loyalty cars into consideration. K-VA-T's Food City took second place, when loyalty cards were removed fo Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

Walmart Canada this week introduced the revamped Great Value brand and product reformulations to the market, which were introduced in the U.S. last month. Promoting them as easier to find on store shelves, Walmart Canada's 313 stores are touting the improved taste, nutrition, and reduced packaging Read More...

Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

With a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...

Wal-Mart Exec Likens Great Value Brand to Coca-Cola, Tide and Cheerios

Wal-Mart is about 75 percent complete with its product reformulation and relaunch of its Great Value store brand, said Andrea Thomas, senior vice president of private label brands for the Bentonville, Ark.-based retail giant. Speaking at a Bentonville/Bella Vista Chamber of Commerce Champions prese Read More...