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Research: The New Path to Purchase

...channels in which they shop, according to SymphonyIRI Group's September Times & Trends Report.Af...in the economy,” said John McIndoe. SymphonyIRI Group’s senior vice president of marketi...onth’s Trends and Times report from SymphonyIRI Group. Read More...

IRI Reports Cite Strength of Store Brands

...es of their own. Two reports released by SymphonyIRI Group Inc. analyze the retailer and national b...brand manufacturers. The current 23-page issue of IRI’s monthly Times & Trends titled &ldq...ior vice president, consulting and innovation for IRI. “Today, growth continues at albeit a sl Read More...

Retailers: Focus on Packaging and In-Store Marketing to Drive Shopper Growth

...two-part interview with Thom Blischok of Symphony IRI. Part 1 titled “Store Brands Purchase De...l president, innovation and strategy for Symphony IRI. “Trade deals are setting the pace in r... wellness, a $2.1 trillion business, according to IRI data. As part of the larger category, preventa Read More...

Store Brands Buying Decisions Made at the Shelf, Not in the Home

...two-part interview with Thom Blischok of Symphony IRI. Part 1 details the dramatic shifts in consume...categories a few years ago, according to Symphony IRI data. And while most industry players are awa...l president, innovation and strategy for Symphony IRI. “In the world of private brands this m Read More...

Store Brand Growth Tougher in a More Competitive Environment

...endees, both informally and during today’s CEO panel. IRI’s Thom Blischok stated that 67 percent of consumer decisions about store brand purchases are made in the store, which contradicts the general purchase model where decisions are primarily made at home. CEO’s participating in Read More...

Sobeys, Wegmans and Symphony IRI Kick off FMI Private Brands Summit

... products, also branded FreshCo. And according to Symphony IRI data, health and wellness is one of the top growth opportunities in store brands, Thom Blischok, president of global innovation and strategy, told attendees. The two other drivers are building brand trust with better product quality and Read More...

Store Brands Market Share Gains Level, But Likely to Hold

... Seitzinger, senior-VP consulting and innovation at SymphonyIRI. “There are a lot of dollars being thrown [at price] but those dollars are delivering a very poor return on investment," he said, adding that only a few CPG companies, such as P&G, Kellogg and Kraft, are successfully fending o Read More...

IRI Data: Store Brands Innovation Pays Off

...ence stores enjoyed the largest share bump, which IRI attributes to increased availability of store ...osted near-double-digit share gains, according to IRI data. Another growing category is fresh/peris...resh eggs, and refrigerated meat and poultry. In IRI’s December 2009 Economic Survey, 54 perc Read More...

Slow Economic Recovery Presents Store Brand Challenges and Opportunities

...er issue of Times & Trends, Information Resources Inc. (IRI), reported unit share for store brands grew 1.2 points for the 52 weeks ending in July, reaching 22.8 percent overall and 25.6 percent in grocery. For store brands, the prospect of a protracted recovery and a post-recession with recess Read More...