Items Tagged with "Kellogg"

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To Combat Store Brands CPGs Fire Up Marketing Spends

...to spend even more, the report said. General Mills and Kellogg, which two years ago led CPGs in ad spending gains, “are posting smaller increases, but are nonetheless dedicated to beefing up the marketing purse,” Ad Age reported. Read More...

Tags: proceter & gamble, , cpg, general mills, store brand trends, kellogg, kraft, business, private lable trends, consumer packaged gods, industry, markets, companies, food and beverage,

Wal-Mart Changes the Store Brands Game

Tags: wal-mart, great value, a&p, whole foods, private label trends, store brand trends, kellogg, private label strategy, store brand strategy, business, walmart, family dollarstores, bed bath & beyond, mcdonald's, grocery, mass, industry, markets, companies, food and beverage,