Items Tagged with "Kraft"

Filter Search Results

Kraft CEO Says Private Label Has Peaked

...lining in some categories, Irene Rosenfeld CEO of Kraft Foods recently told analysts.“Without ... added that brand differentiation continues to be Kraft’s battle cry. “Our approach to d...g us well in most markets around the world.” Read More...

Tags: private label trends, kraft,

To Combat Store Brands CPGs Fire Up Marketing Spends

...t week, consumer packaged goods companies such as Kraft, P&G and General Mills agreed that incre...vs. only 10 percent in 2006.” In 2008, Kraft spent 6.7 percent of sales, or $2.8 billion ... up the marketing purse,” Ad Age reported. Read More...

Tags: proceter & gamble, , cpg, general mills, store brand trends, kellogg, kraft, business, private lable trends, consumer packaged gods, industry, markets, companies, food and beverage,

PBM Products Hires Former Hershey Executive

... the world's leading brands -- including Hershey, Kraft, Nabisco and Frito-Lay -- Hernquist joined P...manager for Entenmann's when it was a division of Kraft Foods, and various marketing positions with ...eptional savings to the consumer," Hernquist said. Read More...

Tags: private label food, store brand food, kraft, business, private label baby food, store brand baby food, pmb products, tom hernquist, private label infant formula, store brand infant formula, hershey, frito-lay, industry, markets, companies, food and beverage,

Store Brands Stifle Kraft Growth Across Core Categories

.......se according to a Chicago Tribune report.Although Kraft pizza sales have increased by double-digits ...onsecutive quarters, several analysts are pegging Kraft as a low-growth company. "For all its succes Read More...

Tags: private label food, store brand food, kraft, business, cadbury, industry, markets, companies, food and beverage,

Safeway Hopes to Raise $2.5 million for Breast Cancer Research

...pported by consumer packaged goods companies General Mills, Kraft Foods, Sargento Foods, PepsiCo, Birds Eye Foods, Unilever and Procter & Gamble. Read More...

Tags: general mills, private label marketing, private label promotions, pepsico, store brand promotions, store brand marketing, kraft, procter & gamble, business, safway, sargento, birds eye, unilever, grocery, industry, markets, companies, food and beverage,

Store Brand Success Drives New CPG Growth Strategies

National Brands Prepare for War With Store Brands

... brands by reframing their products," she said, pointing to Kraft Foods as an example, which in Cooper's opinion has done a good job of expanding on their brand franchises with line extensions such as Oreo Cakesters and vanilla cookie sandwiches, as well as Wheat Thins Sublimes and its many new flav Read More...

Author: Maureen Azzato
Tags: fmi, private brands summit, national brands, cpg, private label trends, store brand trends, pepsico, private label pricing, store brand pricing, food marketing institute, consumer packaged goods, carla cooper, kraft, business, industry, markets, companies, food and beverage,