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Wal-Mart\'s Great Value Beats Out H-E-B and Randalls in a Store Brands Taste Test

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Wal-Mart Exec Likens Great Value Brand to Coca-Cola, Tide and Cheerios

Wal-Mart is about 75 percent complete with its product reformulation and relaunch of its Great Value store brand, said Andrea Thomas, senior vice president of private label brands for the Bentonville, Ark.-based retail giant. Speaking at a Bentonville/Bella Vista Chamber of Commerce Champions prese Read More...

Bharti Stores in India Sell Wal-Mart\'s Private Label Brands

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Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

With a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...

Walmart Reveals Third Front to Drive Store Brand Sales

As part of an exclusive licensing deal with Garanimals, Walmart launched a new Garanimals line of sturdy and reasonably priced play and learning toys. Featuring age appropriate toys for infants, toddlers and pre-school children, the toys boast many of the same animal characters from the kids appare Read More...

Wal-Mart\'s Sustainability Index Central to its Business Model

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Target Boldly Promotes Store Brands on its Circular Cover

Although many retailers claim store brands are vital to the future viability of their businesses and critical to differentiate themselves and create customer loyalty, few heavily promote their stores brands in weekly circulars, never mind giving them cover placement. Why? National brands pay retail Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

Walmart Canada this week introduced the revamped Great Value brand and product reformulations to the market, which were introduced in the U.S. last month. Promoting them as easier to find on store shelves, Walmart Canada\'s 313 stores are touting the improved taste, nutrition, and reduced packaging Read More...

Managing the Growth of Store Brands

Most retailers want to increase share of wallet, customer loyalty, and sales and profits of their store brands. But how can they get inside consumers\' head? How do they know when products please or displease them? Brand new research tools through Gfk Custom Research North America and its partner E Read More...

Organic Watchdog Group Takes on Target Store Brands

Target\' Corp. is being accused by U.S. organic farming group, The Cornucopia Institute, for alleged misleading consumers into thinking some conventional food items it sells are organic.The institute -- which filed complaints with the U.S. Department of Agriculture\'s organic program, and Wisconsin Read More...

Wal-Mart Edges Out Fry\'s in Tucson Store Brand Pricing Survey

The Arizona Daily Star surveyed store-brand offerings at major grocery retailers in Tucson last week, and Wal-Mart\'s Great Value was the cheapest for the selected items studied, even when taking loyalty cars into consideration. K-VA-T\'s Food City took second place, when loyalty cards were removed Read More...

Food Safety: A Store Brand Equity Investment

When it comes to breaches in food safety, the past 18 months have been this country’s worst on record. It started in the summer of 2008 with the Food & Drug Administration’s botched recall and destruction of $40 million of Florida tomatoes believed tainted with Salmonella Saintpaul. Read More...

Wal-Mart Downsizes and Recasts its Marketside Web Site

A big switch from being a fairly deep web site about the assortment of prepared foods, produce, bakery, wines and cheeses offered at its chain of small format lifestyle food stores, Wal-Mart had altered the site to a basic landing page promoting its new Marketside store brand. The web site boasts: Read More...

Wal-Mart and Kroger Recall Select Store Brand Dairy Products

Morningstar Foods is recalling a number of dairy products -- including whipping cream and chocolate ice cream mix products used in grocery store brands -- because they might contain soy protein, which is not noted on the label or packaging. The recalled items include certain units of Wal-Mart&rsquo Read More...

Walgreens and CVS Clean Up in Paper Towel Tests

It seems consumers no longer have to pay more for strong and absorbent paper towels, with several Walgreen’s and CVS retail brands leading the way, according to the latest issue of Consumer Reports Although Bounty Extra Soft ($4.15 per 100 sq. ft.) topped the ratings, store brands from Walgre Read More...

Holiday Price Wars Could Make Consumers Big Winners

Major retailers are poised for a no-holds-barred price war to win consumer loyalty and their shrinking disposable income earmarked for holiday shopping. Wal-Mart promises “hundreds of millions of dollars in price reductions” on everything from produce and groceries to toys and clothes. Read More...

7-Eleven Releases Its First World Wine Store Brand

In its first foray into global merchandising, 7-Eleven Inc. in the U.S. and Seven-Eleven Japan jointly introduced two proprietary wines – a Chardonnay and a Cabernet Sauvignon – under the Yosemite Road label. The California wines are produced by The Wine Group exclusively for 7-Eleven s Read More...

Target Launches Better-for-You Archer Farms Brand Extension

Focused on helping families eat right at affordable prices, Target introduced Archer Farms Simply Balanced, a line extension off its premium Archer Farms line. The new food line is built around better-for-you nutrition that’s budget friendly and includes more than 70 products such as pasta, c Read More...

Wal-Mart Offers Suppliers Financing Option

This month Wal-Mart told more than 1,000 suppliers they could get credit support and payment within 10 to 15 days for goods delivered instead of having to wait the usual 60 to 90 days. Select suppliers were notified about the new \"Supplier Alliance Program,\" in a letter dated Nov. 2, according to Read More...

Wal-Mart Installs New Store Brand Packaging Design Software

In order to improve efficiency of its store brand packaging design and printing processes, Wal-Mart has installed Sun Brand Technologies’ Odin brand management software across its fresh produce, grocery and health and beauty lines, according to a Planet Retail report. The retailer is using th Read More...

Wal-Mart Recycles Corrugate into Store Brand Pizza Boxes

Wal-Mart is reducing its carbon footprint by recycling the cardboard waste collected in its stores and converting it into boxes for its store brand take-and-bake pizza programs. “We’ve totally and literally closed the loop using a retailer’s own boxes to go through a paper mill an Read More...

Meijer Launches Specialty Store Brand Foods

The new Meijer Gold debuts this month and offers a collection of original recipe items that are either made by a local company within the Meijer operating region or by a family-owned business. The line also features interesting foods endemic to a particular place or country. With diverse delicacies Read More...

Store Brands Gain Share in Significant Categories

Store brands tallied significant gains in several categories this year, including baby food, frozen pizza, salad dressings and mayonnaise, snacks, and candles and incense, according to Nielsen data. Private label baby food was the lead share winner with unit sales growth of 22.3 percent for the 52 Read More...

Target Plans to Add 100 More Up & Up Products in 2010

arget’s Up & Up brand has increased both penetration and sales this past year, 100 new items will be added to the line in 2010, Kathryn Tesija, executive vice president of marketing, told financial analysts. “The rollout of Up and Up, which represents the rebranding of our core comm Read More...

Sainsbury Claims Asda Copied Its Store Brand Slogan

It appears that a store brand tagline coined by Sainsbury in the 1950s is being liberally used by Asda and is appearing in full-page newspaper advertisements in the U.K., according to a report in The [London] Times. Asda is promoting its revamped premium store brands with the slogan, “Good fo Read More...

Wal-Mart to Reduce Supply Chain Costs Systemwide

One of Wal-Mart\'s major strategic initiatives this year is to drive billions of dollars in costs from its supply chain by leveraging the global power of all its divisions and retail brands. The plan calls for combining store purchasing across brands and national boarders, which will increase the p Read More...

Target Unveils Two Store Brand Initiatives in Kitchenware and Home Garden

This week Target launches Giada De Laurentiis branded kitchenware and foods, an exclusive line of affordable cookware products and specialty foods for the budget conscious home cook. Designed for everyday cooking, the new assortment by Giada -- an award-winning chef and Food Network personality -- Read More...

Packaging & Design: Elevating the Store Brands Game

Editor\'s Note: This is the first of a two-part report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax, Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Maria Du Read More...

Wal-Mart Melds Merchandising and Operations to Sharpen Customer Focus

Wal-Mart has created a new merchandising execution department, which will focus more strategically on brand strategy and more powerfully align merchandising and operations. The new organization will be led by Andy Barron, senior vice president of store merchandising execution, will design merchandi Read More...

Wal-Mart Creates Global Merchandising Centers to Streamline Sourcing

Wal-Mart Stores Inc. unveiled a new global sourcing strategy –– which includes the creation of Global Merchandising Centers –– that will leverage its global scale to reduce costs of goods, accelerate speed to market and improve the quality of products. The plan also calls fo Read More...

Wal-Mart Tests Private Label Spice Program

As market share of store brand spices have increased more than a point over the past year, Wal-Mart is testing replacing leading manufacturer brands with its store brands in test locations, according to the Wall Street Journal. Store brand spices have increased market share from13.5 percent in 2008 Read More...

Nutrition Claims on Store Brand Products Rise

As shoppers seek healthier food alternatives, retailers are developing more store brand products that carrying health claims such as genetically modified organism (GMO) free, gluten free and the absence of certain fats, according to an article written by Nielsen’s Tom Pirovano. “Store b Read More...

Wal-Mart Cuts Food Storage Bag Brands

Wal-Mart reportedly banished Glad and Hefty bags from the food-storage category, leaving only one national brand, SC Johnson’s Ziploc, and its own Great Value store brand on the shelves. Industry observers anticipate Wal-Mart will similarly consolidate other categories and reduce product asso Read More...

Kroger and Loblaw Roll Out Retail-Ready Packaging for Store Brands (Part 1 of 2)

Exclusive to Store Brands Decisions Editor\'s Note: This is a two-part report on retail-ready packaging for store brands, which traditional grocers such as Kroger and Loblaw are embracing to streamline operations. Part 1 discusses the roots of the emerging trend as well as manufacturer concerns abo Read More...

Shearer\'s Buys Wal-Mart\'s Salty Snack Supplier

Shearer’s Foods Inc. has agreed to buy Snack Alliance Inc., the maker of store-brand potato chips for Wal-Mart Stores Inc., but term of the deal were not disclosed. Shearer’s –– an Ohio distributor of private label snacks that is majority owned by New York City private equit Read More...

PLMA Announces ‘Salute to Excellence Awards\'

The Private Label Manufacturers Association honored 23 food and beverage products and 11 home and health products in its 2009 Salute to Excellence Awards. Wegman\'s Chocolate More than 350 products across 34 categories were submitted for consideration and evaluated by a panel of Read More...

Carrefour Partners With Disney on Store Brand Food Line

In partnership with Walt Disney Company, Carrefour launched a new store brand food line for children with a strong commitment to nutrition that includes approximately 50 products Called Carrefour Kids, the line features Disney characters and includes cereal, pasta, stewed fruit, cream cheese, tarts Read More...

Part 2 of 2: Kroger and Loblaw Roll Out Retail-Ready Packaging for Store Brands

Exclusive to Store Brands Decisions Editor\'s Note: This is the second part of a two-part report on retail-ready packaging for store brands. Part 1  last week discussed the roots of the emerging trend as well as manufacturer concerns about the resulting increase in product packaging costs. Thi Read More...

OfficeMax To Sell its Store Brands at Safeway and Food Lion

With the objective of growing sales by mid-single digits over the next several years, OfficeMax said it plans to sell its store brand office supplies in other retail outlets including grocery stores, drug stores and mass merchandisers. The third-largest seller of office supplies also plans to offer Read More...
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Store Brands Research

IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines

The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.

Source: IRI

Better-for-You Foods to Grow Significantly Over the Next Decade

In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.

Source: The NPD Group

Private Label Trends - Update 2009

This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.

Source: Research and Markets Ltd.

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