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Items Tagged with "Michael Kitz"

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Retailers on the Tipping Point of a Store Branding Revolution

John Failla, founder of Store Brands Decisions, moderates the packaging  and design roundtable. Store brand design and packaging is growing in importance as many retailers expand beyond national-brand-equivalent products and look toward developing premium products that are be Read More...

Packaging & Design: Elevating the Store Brands Game

Editor's Note: This is the first of a two-part report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax, Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Maria Dub Read More...

Managing Store Brand Product Development Risk

Editor's Note: This is the second of a two-part special report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax; Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Read More...

OfficeMax Pursues Channel Expansion

Ryan Vero A Store Brands Decisions' Exclusive If OfficeMax has its way, the company’s store brands and office supply products will be as ubiquitous on retail shelves as Lay’s Potato Chips. The third-largest office supply chain already supplies grocers Safeway and Foo Read More...
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