Items Tagged with "Packaging Design"
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By Suley MuratogluIn the past, innovation in the grocery aisle was not usually driven by private label brands, yet in recent years they have outpaced nationally advertised brands in several categories by upping their packaging savvy. Retailers have modernized their products, reduced costs and expand
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Stop & Shop is re-introducing its Guaranteed Value product line with a new look and new products all at entry-level pricing.The budget friendly line now sports a more streamlined and frill-free look. The former Guaranteed Value yellow, blue and red packaging has been replaced with a bright orang
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The face of Spartan Stores private label products has been refreshed and now includes front-of-package nutrition icons.The initiative supports the voluntary Facts Up Front nutrition labeling system designed by the Food Marketing Institute and the Grocery Manufacturing Association.Spartan said it is
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With outstanding entries in all four categories of the Store Brands Decisions 2nd Annual Retailer Innovation Awards, Safeway was named Retail Innovator of the Year and will be recognized at an awards ceremony and reception next month, along with 16 other retailers who won category awards.Retailers f
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Toys R Us continues its focus on private label and exclusive merchandise with a redesigned and expanded Imaginarium brand.The retailer has added 50 new products that promote childhood development by stimulating visual, auditory and manual senses, bringing the total product assortment to more than 10
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Three of Safeway’s store brands have been singled out for creative packaging design, winning silver and bronze awards in the Worldwide Packaging Design Competition.San Francisco-based Anthem Worldwide, the brand development division of Schawk, designed each of Safeway’s winning packages.
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Brand consolidation, sustainability and nutrition labeling are the top three issues affecting store brands packaging design development and execution, and the slow economic recovery continues to influence retailer budgets, according to the second annual Store Brands Decisions Packaging Design Benchm
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The Kroger Co. appears to be in the midst of a major renovation to its Kroger banner private label brand, which has upwards of 5,000 SKUs across some 276 categories.The new design seems to be unifying the national brand equivalent – or what the company refers to as its mid-tier brand – t
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When products are developed and packaging designed most retailers and manufacturers focus on improving shelf impact, but that is only one piece of the consumer’s experience with a store brand.Sohrab VossoughiWhile shelf experience is important, products should be designed to satisfy the entire
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Giant Food Stores is rebranding its wide-ranging private label line of products and giving packaging a design makeover.The Royal Ahold banners of Giant and Martin’s Food Markets, know as Giant-Carlisle, plan to rebrand and redesign packaging for more than 2,000 products, which are expected to
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Sainsbury’s is embarking on a massive project to unify its “standard” private label lines under the new By Sainsbury’s label, according to a report in The Guardian.Group Commercial Director Mike Coupe described the project as “the single biggest own-label development we
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Editor’s Note: This is Part Two of a two-part report from the Store Brands Decisions’ Packaging Design Roundtable. Last week’s report, “Challenges in Store Brands Packaging Design,” discussed how organizational structure, communications, brands consolidation and budget
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Safeway has introduced a new 48-oz custom-shaped container for its store brand ice cream that not only creates shelf pop, but yielded production efficiencies and other cost savings.A Greener Package report goes so far as to posit whether retailers such as Safeway are signaling “a fundamental s
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With immediate effect, Steve Martin, a 25 year design industry innovator, will join Marketing by Design (mbd) as the new Chief Creative Officer. Steve joins Maria Dubuc and Richard Taylor on the Executive Board, and will be responsible for the day to day running and creative direction of the busines
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"The Future of Store Brands Packaging Design," released today and available for download, features 52 pages of information and analysis and 25 data charts based on exclusive primary research conducted by Store Brands Decisions.The research, sponsored by Group360 Worldwide, reveals three key fa
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With an eye toward improving the impact and value perception of its products, E-Mart, South Korea’s largest retailers recently rebranded and redesigned its private label products.E-Mart partnered with Anthem Worldwide for the redesign and re-launch of more than 5,000 SKUs, which centered on in
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PLMA interviews Joe Angel, vice president and publisher of Packaging World magazine and looks at the changing relationship between private label and packaging suppliers. VIEW VIDEO
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Tags: private label manufacturers association,
plma,
business,
private label packaging design,
industry,
markets,
companies,
food and beverage,
store brand pckaging desing,
packaging design,
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