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Items Tagged with "Pepsico"

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National Brands Prepare for War With Store Brands

National brands "have been put on notice" and are acknowledging the impact of store brands on their business as their sales volumes decline, while share of store brands are increasing, retired PepsiCo executive Carla Cooper told attendees at a recent conference. "National brand sales are up, but [u Read More...

Building Trading Partner Collaboration with Trust

... brand." Prior to this discussion, Carla Cooper, a retired PepsiCo executive, who also participated on this panel, said national branded suppliers will not cede share to store brands without a fierce and competitive fight. She put retailers on notice and said: "Welcome to the war, and you are now t Read More...