Items Tagged with "Private Label Consumer Insights"

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SUMMIT PREVIEW: Consumer Insights Driven Merchandising

Every retailer wants to win customers at the shelf and grow category comps, but outside of revolutionary new product introductions, category growth is difficult to achieve day-in and day-out.Martin CreggOne way to do it with more precision and certainty is utilizing shopper insights, which can help Read More...

Tags: private label consumer insights,

Research Reveals Untapped Profits in Authentic Italian Store Brands

Italian food lovers know quality ingredients when they taste them or cook with them, and can easily detect imposters. Most U.S. grocery stores have not yet captured this important and growing customer base that likely shops at specialty stores and Italian markets to find authentic Italian products. Read More...

Author: Maureen Azzato
Tags: a&p, harris teeter, wegmans, private label food, store brand food, private label research, store brand research, private label consumer insights, business, private label italian food, store brand italian food, store brand consumer insights, private label imported food, store brand imported food, italian trade commission, jim wisner, wisner marketing group, industry, markets, companies, food and beverage,

Consumer Insights are the Key to Store Brand Innovation

The store brands world must do a better job of understanding the consumer so it can deliver more products consumers want that will make their lives more convenient and easy, according to Andres Siefken of Daymon Worldwide, a store brands broker. When used correctly, private brands can be an importa Read More...

Author: Maureen Azzato
Tags: harris teeter, wegmans, private label marketing, private label innovation, private label research, store brand research, daymon, store brand marketing, private label consumer insights, store brands consumer insights, orste brand innovation, andres siefken, business, industry, markets, companies, food and beverage,