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Items Tagged with "Private Label Household Products"

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Kroger Relaunches Reformulated Home Sense Line

Kroger has reformulated or rebranded hundreds of products in its Home Sense private label household line, and continues to focus heavily on private label growth opportunities, executives said during a first quarter earnings call with analysts.“A highlight of the quarter was the launch of our n Read More...

H.E. Butt Launches Private Label Dorm Decor Line

As college kids prepare to go back to school, San Antonio, Texas- based H.E. Butt Grocery Co. introduced its store brands dorm décor line, All About U. “From the cool to the comfortable, find everything for dorm rooms at H-E-B's low prices,” the retailers wrote on its web site. & Read More...

Safeway Tour Promotes Eco-Friendly Cleaning Products

Safeway’s Bright Green Clean Team tour is showcasing the grocer’s store brand natural household cleaning line while cleaning up America along the way. As part of its marketing campaign, the tour has already visited Washington, Philadelphia, Seattle and Portland, Ore., with San Francisco Read More...

Safeway Promotes ‘Bright Green' Store Brand for Earth Day

Commemorating Earth Day, Safeway is offering buy-two-get-one free discounts on its Bright Green store brand line through April 27, according to a Supermarket News report. “This is an easy and great way to kick-start your spring-cleaning, save money and do something better for the earth and yo Read More...

Target Launches a New Home and Personal Care Line

Target debuted the Caldrea Essential Collection, a new exclusive assortment of home and personal care items featuring three scent selections—Citron Ginger, Olive Oil and Herbs of Provence. The collection –– which includes hand soap, lotion, dish soap, all purpose cleaner and kitch Read More...

Walmart Introduces New Home Decor Line

Walmart launched its new housewares and home decor store brand, called Hometrends, which includes bedding, bath, dining, furniture and home decorating accessories. Available in most stores and online, Hometrends products are available in a variety of colors and contemporary patterns a well as natur Read More...

Wal-Mart Cuts Food Storage Bag Brands

Wal-Mart reportedly banished Glad and Hefty bags from the food-storage category, leaving only one national brand, SC Johnson’s Ziploc, and its own Great Value store brand on the shelves. Industry observers anticipate Wal-Mart will similarly consolidate other categories and reduce product asso Read More...

Store Brands as Innovator, Not Follower

While the fragmented European market is extremely different from the vast expanse of the United States, Mintel's Lynn Dornblaser believes there is a lot to be learned from European pioneers who are taking store brands to new heights. "What's new in how we talk about private label is referring to pr Read More...