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Items Tagged with "Private Label Natural Food"

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Kroger Consolidates Store Brands Under Simple Truth Label

The Kroger Company’s natural foods products have found a home under one banner, Simple Truth, as the line gets a new cohesive look.“Naturally Preferred and Private Selection Organic are switching to Simple Truth,” according to the grocer’s website announcing the maneuver. &ld Read More...

Safeway Adds Open Nature Line to Private Label Offering

Open Nature, a new 100-percent natural private label line from Safeway, is hitting stores shelves, as are the company’s new varieties of Signature Café prepared meals.While Open Nature is expected to span numerous in-store categories, the first products rolled out are in the meat depart Read More...

Mintel: Americans Willing to Pay More for Green Products

The environment remains a concern for the majority of Americans and more than one-third (35 percent) of consumers polled indicate they would pay more for environmentally-friendly products, according to Mintel’s latest report on green living. “Given this increased interest in the environ Read More...

Profiles in Innovation: A&P's 'Green Way' to Sustainability (Part 3 of 4)

Editor's Note: This is the third in an exclusive four-part series on A&P's revamped store brands' program. Part I, "A&P's Store Brands Transformation," focused on the grocer's overall strategy and plan. Last week's Part II, "A&P's High Hopes for Premium Store Brands," focused on Via Roma Read More...