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Items Tagged with "Private Label New Products"

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Retailers Celebrate Spring with New Private Label Products

“Out with the cold, in with the new Spring inspired products,” proclaimed The Fresh Market on its Facebook page. The retailer is introducing its new Spring Blend Coffee, available only for a limited time only.The retailer also used Facebook to announce the TFM store brand Pink Lemonade C Read More...

Retailers Roll Out a String of New Private Label Products

Retailers have been rolling out new private label products at a rapid clip. Here’s our roundup or recent rollouts and line extensions from Giant Eagle, Target, A&P, Kroger and Safeway.Giant Eagle’s store brand potato chips are now made from all natural ingredients and contain no MSG, Read More...

Product and Packaging News from the Private Brand Movement Event

Walmart talked packaging and color while Family Dollar presented its private label expansion plans. These are just a few of the presentations at last week’s Private Brand Movement conference.Walmart’s Michael Ellgass, senior director of grocery marketing, presented the company’s se Read More...

Whole Foods Launches Private Label Organic Non-Dairy Beverages

Whole Foods Market launched the company’s first almond milk and light soy milk under its 365 Organic Everyday Value brand.Available in Original and Vanilla flavors, The Whole Foods almond milk is the industry’s first-ever private label refrigerated organic almond milk."When choosing our Read More...

A&P Launches Two Private Label Value Lines at Pathmark

A&P introduced a line of value-tiered private label products under the Food Basics and Home Basics labels at all of its Pathmark stores.The new lower priced items are part of a Pathmark’s repositioning, according to A&P executives. “This economy has definitely affected our custom Read More...

Sainsbury's Reduces Milk Packaging by 75 Percent

Sainsbury’s will be the first U.K. retailer to launch a full line of store brand milk products in polyethylene bags, reducing traditional packaging by 75 percent, according to an Environmental Leader report.Whole milk is now available in the new milk bags with skim and 1% milk expected to roll Read More...

Kroger Expands Private Label Beauty and Personal Care Line

Making an aggressive push into the beauty and personal care categories, Cincinnati-based Kroger Co. has more than doubled the SKUs in its Mirra store brand line this summer, with more new products coming this fall.Without much fanfare or promotion, Kroger has realized double-digit sales increases on Read More...

New Store Brands Debut from International Retailers

Canadian grocer Sobeys launched a line of chilled ready-to-eat foods, Morrisons of the U.K, a healthy-eating line, while Casino of France rolls out a specialty coffee capsule and Denmark’s SuperGros focuses on an organic and eco-friendly line. Sobey’s food line, marketed under the Gourm Read More...

Nielsen: Secret to Successful New Product Innovation is to Keep the Boss Out

A new study reveals why the best CPG companies realized more than six times the new product revenue compared to the rest, insights that can help retailers develop more successful store brands. Although billions of dollars are spent developing and launching new consumer packaged goods (CPG) products Read More...

Dollar General Rebrands Household Products Line

Dollar General has renamed its DG Everyday line of household cleaning items, paper products and kitchen essentials to DG Home, the company announced on its web site. The rebranding is part of the discount store chain’s store brands overhaul project, which recently included the launch of DG Ba Read More...

Walmart and Carrefour Expand Store Brand Lines Internationally

Walmart Brazil launched Bom Preço, a new private label line that features 150 food and household cleaning product. Available in Walmart, BIG, Mercadorama, National and Bompreço chains, many of the products feature sustainable packaging. This new line unifies store brand products sold Read More...

Walmart's Asda Targets Global Store Brands Launch

Asda is seeking to develop international store brands to be sold in Walmart stores around the world. The U.K. grocer is looking to develop five or six international store brands that would be sold globally through Walmart owned chains, global chief marketing officer Rick Bendel told Marketing Week. Read More...

Costco to Expand Kirkland Signature Consumables

Costco plans to introduce more store brand consumables under its Kirkland Signature store brand over the next six to nine months, according to transcripts of the company’s call with investors to review third quarter financial results. Although CFO Richard Galanti declines to specify the items Read More...