Items Tagged with "Private Label Non Food"

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Kmart Launches Smart Sense

Kmart is expanding its private label portfolio with the introduction of the Smart Sense line, which includes a wide range of items from snacks and beverages to oral care, over-the-counter medications and household products.The Smart Sense line is “comparable to that of national name brands, an Read More...

Tags: kmart, private label food, private label beverages, private label non-food, smart sense,

Rite Aid Introduces Simplify

Rite Aid is rolling out Simplify, its new “price fighter” store brand, as part of the drug chain’s plan to revamp its entire store brands program with a new look, new brands and additional offerings. Simplify products currently available in stores include two-ply paper towels and Read More...

Tags: private label food, store brand food, business, rite aid, drug, private label non-food, store brand non-food, industry, markets, companies, food and beverage, simplify,

Loblaw's No Name Store Brand Uses Stripped Down Advertising

Defying new retail packaging and design standards, a year ago Loblaw relaunched its No Name store brand, which coincidentally fell in synch with consumers' back-to basics shopping approach and the 1978 roots of the no-frills brand. But the company's new heavyweight advertising campaign for its No N Read More...

Tags: private label food, private label marketing, store brand food, store brand marketing, business, loblaws, no name, private label non-food, store brand non-food, industry, markets, companies, food and beverage,