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Items Tagged with "Private Label Non Food"

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Loblaw's No Name Store Brand Uses Stripped Down Advertising

Defying new retail packaging and design standards, a year ago Loblaw relaunched its No Name store brand, which coincidentally fell in synch with consumers' back-to basics shopping approach and the 1978 roots of the no-frills brand. But the company's new heavyweight advertising campaign for its No N Read More...

Rite Aid Introduces Simplify

Rite Aid is rolling out Simplify, its new “price fighter” store brand, as part of the drug chain’s plan to revamp its entire store brands program with a new look, new brands and additional offerings. Simplify products currently available in stores include two-ply paper towels and Read More...
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