Items Tagged with "Private Label Package Design"

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Asda Relaunches Mid-Tier Private Label Line

Walmart’s Asda supermarket chain in the U.K. is investing upwards of $155 million to improve the quality and perception of its mid-tier private label line, which includes 3,500 products. Asda CEO Andy Clarke told MarketingWeek U.K.: “We will drive as hard on quality as price.”Appro Read More...