Welcome guest!    Login or Register

Items Tagged with "Private Label Product Development"

Filter Search Results
  • News Items
  • Pages
  • Links

Driving Innovation in Product Development Explored at the Summit

To provide a full view of product development trends and identify the opportunity gaps, a special two-session track at the Store Brands Decisions 2012 Innovation & Marketing Summit will forecast future flavor trends and analyze the past year’s new product successes as a predictor of future Read More...

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By Todd MauteA private label brand portfolio can be one of a retailer’s most powerful marketing tools, helping to keep its merchandise mix fresh and relevant in a rapidly changing marketplace. When the brand portfolio is properly aligned with the store experience and other marketing messages, Read More...

Family Dollar Rejects Takeover and Reaffirms Commitment to Private Label Strategy

While Family Dollar ‘s board of directors rejected an unsolicited bid from Trian Group this week, the retailer reaffirmed its commitment to its strategic plan, which includes ramping up store brands.Store brands consumable products currently represent approximately 10 percent of Family Dollar Read More...

Kroger Named Store Brands Decisions' Retail Innovator of the Year at its Inaugural Awards Program

Eighteen awards were presented to retailers recognizing their outstanding achievement in product development, packaging design, consumer marketing and in-store merchandising at Store Brands Decisions’ inaugural Retailer Innovation Awards ceremony hosted this week.Kroger was recognized as Retai Read More...

Store Brands Executives Can Learn from CPG Product Development Structure and Implement a Hybrid Approach

By Mark RutterStore brands retailers and brand marketers have the unique opportunity to examine lessons learned from consumer packaged goods (CPG) company organization structures and practices. As store brands and the retailers that bear their name continue to flourish, there is added pressure to d Read More...