Items Tagged with "Private Label Promotions"
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Retailers -- including Giant Eagle, Spartan Stores, Duane Reade and Food Lion -- are playing games with shoppers to promote store brands.Giant Eagle is hosting a sandwich contest asking its Facebook fans to create sandwiches using store brands ingredients. “We want to know what type of amazing
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Supervalu-owned Albertsons hopes to drive shopper awareness and interest with a new in-house product sampling and event-marketing program called A Taste of Albertsons.There will be events tied to sampling, product launches, holiday promotions and meal-solutions. The grocery chain is working with Day
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Portland (Oregon) Parks and Recreation Organization is the winner of Safeway's Most Natural City contest, earning a $20,000 cash prize and 25 picnic tables in celebration of Safeway's all natural store brand Open Nature.In June, Safeway built a picnic table longer than a football field setting the G
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Private label marketing takes center stage this season at A&P and Schnucks.Montvale, N.J.-based A&P gave away $12 coupon booklets for a variety of America’s Choice products to help round out spring entertaining, including condiments, ice cream, and a variety of paper products. The coup
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Hannaford Supermarkets launched an online game on its home page to communicate to shoppers how much money they can save purchasing its private label lines.On the grocer’s home page it grabs customer attention with the headline “Why pay more? Why settle for less?” and offers them a
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At Wakefern Food Corp.’s ShopRite stores customers can earn digital coupons for private label products by playing an online game.This week for example, players of the “Looks Can Be Deceiving” game can earn a 55-cent coupon for one of ShopRite’s private label cereals. The digi
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Food Lion kicked off its “Groceries for a Year Kiosk Sweepstakes,” which will award one customer $5,200 in Food Lion gift cards.Consumers can enter the sweepstakes in the store by swiping their shopper cards at a designated kiosk or they can register by mail.The grocer will also give awa
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Weis Markets is giving away 4,000 bags with more than $50 worth of free store brands products and coupons as part of a grand store reopening.The giveaway, with the combined value of nearly $220,000, is taking place in neighborhoods near the grocer’s store in Upper Allen Township, Pa., which ha
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San Antonio-based H-E-B launched its Texas Showdown Challenge that over the next month will pit some of the retailers store brands against top national brands.The challenge is part of H-E-B’s two-week TexFest honoring Texas Independence Day. Each week in March H-E-B said it will put an H-E-B p
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Target’s Sunday circular boldly positioned Up & Up with a full page dedicated to price comparisons with national brands including Clorox, Similac, Reynolds Wrap, Tums, Jergens and NyQuil.Although the price comparisons were buried on Page 13 of the 16-page circular, the page was designed wi
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The Fresh Market is reaching out to its customers to help name its new chocolate chipotle-flavored dessert coffee.The retailer detailed the rules of the contest on its Facebook page and on its web site, stating that the name should communicate something about the product’s unique flavor profil
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Wegmans Food Markets is celebrating the 10th anniversary of its Menu Magazine with a “Products We Love” contest for its store brands.To enter the contest, shoppers must first subscribe to Wegmans Fresh Stories blog by email and then in the comments section specify which of Wegmans store
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Price Chopper customers who purchase 10 store brands using their loyalty cards are automatically entered in a sweepstakes contest to win free groceries for a year.The Schenectady, N.Y.– based company will randomly select winners every two weeks through April 16. All of the company’s stor
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The Hurston family received a gift of one year’s worth of groceries from Winn-Dixie at the conclusion of a weeklong build of the family’s new home as part of the “Extreme Makeover: Home Edition” in Coco, Fla.The gift was presented to Joe and Cindy Hurston (at right in the pho
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Over the past several weeks, Tyler, Texas-based Brookshire Grocery Co. has stepped up its store brands promotions in an attempt to better connect customers with its store brands.Through Feb. 1, the company recently announced on its web site that all shoppers who purchase 10 or more Food Club canned
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A new twist on the age-old buy-one-get-one-free supermarket promotion, Hannaford launched a Buy 1 Give 1 store brand product to engage customers to help feed the hungry.Kicked off this week, the program flags key private label items in the store each week thorough December, and for each eligible ite
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Witchita, Kan. – Cargill’s fall 2010 retail ground beef promotion, which runs from Oct. 11 to Nov. 19, highlights and complements an important trend for both consumers and grocery retailers: private label products. The Souped-Up Suppers promotion pairs Cargill’s ground beef with re
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Canada’s Loblaw is making it easy for shoppers to switch –and-save with store brands this week as it flags more than 100 President’s Choice products at the shelf, proving the savings against national brands.
The Switch and Save event also extends beyond the grocery cart to Preside
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Tags: private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
loblaw,
industry,
markets,
companies,
food and beverage,
president's choice,
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This week Aldi dares consumers to shop at its stores for one week and compare the cart-to-cart savings to their typical weekly shopping bill.
Joan Kavanaugh
A family of four can save approximately $1,996.80 annually compared to traditional supermarkets’ store brands, or $99
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As part of its month-long rotating mobile marketing campaign, this week Food Lion is promoting its store brand oatmeal with a $1 off as part of its “Breakfast Club” program.
The offer is available to those who text the word “oatmeal” to a provided number, and the savings ar
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Tags: food lion,
private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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Brookshire’s Food & Pharmacy stores will offer customers a $1 coupon for every $10 spent on selected store brands purchased in a single transaction during its Bonus Bucks promotion June 2 and Aug. 3.
Every Tuesday during the promotion, customers will receive two Bonus Bucks coupons for ev
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Tags: private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
brookshire's food & pharmacy,
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Customer receive $1 coupons when they buy their first four Food Lion, Bloom or Home 360 items, and 25 cents back for each additional store brand item they purchase up to $10, using their shopper loyalty cards, according to the company web site and circular.
The promotion runs through Feb. 2, but du
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Tags: food lion,
private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
bloom,
delhaize group,
home 360,
industry,
markets,
companies,
food and beverage,
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CVS kicks off the year with an aggressive buy-one-get-one-free promotions program for many of its store brands.
The storewide sale is heavily advertised in this week's circular, which dedicated the cover page as well as pages two and three to the 50-percent off select store brands, including all CV
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Author: Maureen AzzatoTags: private label marketing,
private label promotions,
cvs,
store brand promotions,
store brand marketing,
business,
drug,
industry,
markets,
companies,
food and beverage,
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Belgian retailer Delhaize, which also operates more than 2,650 grocery stores in six countries, said increased national brand promotional activity is cutting into store brand sales in its U.S. stores, according to a report in just-food.com
Deep discounts and couponing from consumer packaged goods c
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Tags: food lion,
private label promotions,
private label trends,
store brand trends,
store brand promotions,
store brand sales,
private label sales,
business,
bloom,
grocery,
delhaize,
bottom dollar,
harveys,
hannaford bros.,
sweetbay,
industry,
markets,
companies,
food and beverage,
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As part of Breast Cancer Awareness Month, Safeway’s company-wide campaign will donate $5 to local and national breast cancer charities for every $30 in eligible store-brand and national-brand shopper purchases.
As part of a secondary campaign, shoppers who buy $30 in participating frozen or d
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Tags: general mills,
private label marketing,
private label promotions,
pepsico,
store brand promotions,
store brand marketing,
kraft,
procter & gamble,
business,
safway,
sargento,
birds eye,
unilever,
grocery,
industry,
markets,
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food and beverage,
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Tags: food lion,
private label promotions,
private label beverages,
store brand beverages,
store brand promotions,
store brand loyalty,
private label loyalty,
private label milk,
store brand milk,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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Tags: private label marketing,
private label promotions,
private label research,
store brand research,
store brand promotions,
store brand marketing,
uswitch,
business,
industry,
markets,
companies,
food and beverage,
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Tags: kroger,
private label promotions,
private label research,
store brand research,
fresh & easy,
store brand promotions,
store brand marketing,
spartan stores,
private label markting,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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Tags: kroger,
private label promotions,
private label pricing,
store brand pricing,
store brand promotions,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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Tags: food lion,
private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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Tags: kmart,
private label food,
private label marketing,
private label promotions,
store brand food,
private label grocery,
store brand grocery,
private label pricing,
store brand pricing,
store brand promotions,
store band marketing,
business,
mass,
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markets,
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food and beverage,
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Tags: food lion,
private label marketing,
private label promotions,
store brand promotions,
store brand marketing,
business,
grocery,
industry,
markets,
companies,
food and beverage,
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