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Private Label Food and Beverage Products in the U.S.: Putting the Brand into Store Brands

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Store Brands Drive Differentiation and Profit

Gone are the days when one store satisfied all family and household needs. Today, shoppers are less loyal to the stores they shop in and many shop in several different formats to satisfy their varied and fickle needs.     Grocery retailers understand this trend full well.  Read More...

Ninety-one Percent of Shoppers Will Keep Buying Store Brands After the Recession Ends

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Consumer Insights are the Key to Store Brand Innovation

The store brands world must do a better job of understanding the consumer so it can deliver more products consumers want that will make their lives more convenient and easy, according to Andres Siefken of Daymon Worldwide, a store brands broker. When used correctly, private brands can be an importa Read More...

Store Brand Buying Behavior More Important Than What Consumers Say They Do

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Nielsen on the Global Future of Store Brands

A Store Brands Decisions exclusive Brand leadership and the global growth in store brands was one of several topics that Nielsen Chairman & CEO David Calhoun covered during his recent presentation at the CIES World Food Business Summit in New York City. Calhoun opened the discussion by identif Read More...

IRI: Private Label\'s Strongest Growth is in Commodity Categories With Low Competition and Innovation

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NPD: Store Brand Loyalty and Placement Spikes in Canada

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Store Brands Get a Big Shot in the Arm from Consumer Reports

The coming of age of store brands is resoundingly confirmed in the October issue of Consumer Reports where store brands were found to be equally good -- or better -- than national brands nearly 80 percent of the time. Comparative blind tests were conducted in 29 food categories among various prod Read More...

IRI: Consumers Will Depend More on Store Brands This Holiday Season

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Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

With a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...

Resist the Temptation of Easy Money for Long-Term Store Brand Growth

Thought Leadership: Andres Siefken, Daymon Worldwide Consumer packaged goods companies are cutting back on innovation, reducing prices and throwing money at retailers and consumers with increased promotions and store coupons to compete more forcefully with store brands –– all strong ind Read More...

Nielsen: Store Brand Candy Sales Not So Sweet This Halloween

Store brands seem to be getting the short end of the sales stick this season as most shoppers opt for national brand candy leading up to Halloween, according to a report in Nielsen Wire. Although during the year, store brands candy hold an 8.1 percent share of candy sales, that position has slipped Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

Walmart Canada this week introduced the revamped Great Value brand and product reformulations to the market, which were introduced in the U.S. last month. Promoting them as easier to find on store shelves, Walmart Canada\'s 313 stores are touting the improved taste, nutrition, and reduced packaging Read More...

Store Brands Food Safety Benchmarking Survey Underway

The industry\'s first benchmarking survey to gauge retailer plans for adopting Global Food Safety Industry (GFSI) certification standards is underway. The survey, underwritten and conducted by Store Brands Decisions, is the first in a series of proprietary studies planned by the digital publisher.&n Read More...

Private Label Today is a Lesson in Branding

Store brands have the potential, and freedom, to leapfrog national brands in critical areas such as ingredients, flavors, preparations and even packaging because they lack the “baggage” that many national players carry, according to consumer research company and consultancy, Hartman Grou Read More...

Research Reveals Untapped Profits in Authentic Italian Store Brands

Italian food lovers know quality ingredients when they taste them or cook with them, and can easily detect imposters. Most U.S. grocery stores have not yet captured this important and growing customer base that likely shops at specialty stores and Italian markets to find authentic Italian products. Read More...

Slow Economic Recovery Presents Store Brand Challenges and Opportunities

The most severe economic downturn in more than sixty years has created a “perfect storm” for American consumers who have experienced historic losses in personal wealth, home foreclosures and job losses since December 2007. In “The Maturing US Recession & Implications for Priva Read More...

Product and Process Innovation Lead the Charge at PLMA Show Opening

More than 4,500 retail and wholesale buyers and supplier executives are expected at PLMA\'s 2009 Private Label Trade Show in Rosemont, Ill., which opened Sunday and continues through Wednesday. The show kicked off with a series of workshop presentations focused on store brand innovation and culmina Read More...

Store Branded Beverages a Big Threat to National Soft Drink Makers

Store brands in the total soft drinks sector now account for more than one in every 10 liters traded in the global marketplace, which rises even further if you discount the on-premise sector, where private label use is marginal, according to research from Canadean, a U.K.-based beverage research and Read More...

PLMA Live! Interviews Tod Marks of Consumer Reports

Tod Marks, senior projects editor of Consumer Reports discusses the consumer advocacy group’s recent taste tests and comparison of store brands against their national brand counterparts. In this video interview, Marks documents how consumers selected store brands to be as good or better than Read More...

FMI: Hispanics Are Buying More Store Brands

Hispanic shoppers are buying more store brand products, a trend expected to continue in the future, according to research conducted by the Food Marketing Institute (FMI) Private Brands Group. In fact, 37 percent of Hispanic shoppers are purchasing more store brand products this year and 25 percent Read More...

Retailers and CPG Companies to Focus on Store Brands in 2010

While it’s no surprise that retailers plan to focus on store brands in 2010 to continue sales and profit momentum, it looks like it’s also top of mind among consumer packaged goods companies (CPGs). In a Smart Brief poll, the Grocery Manufacturers Association and the Food Marketing Inst Read More...

Study: Retailers to Make GFSI Standards Mandatory for Store Brand Suppliers

While store brand food safety and certification takes center stage for a majority of food retailers, how and by what deadline these programs will be executed varies widely among operators, according to the “Food Safety Retailer Benchmarking Study” conducted by Store Brands Decisions this Read More...

Mintel: U.S. Food Innovation Declines During the Recession

Lynn Dornblaser The economic slump paid its toll on U.S. food and drink manufacturers in 2009 as companies launched 30 percent fewer new products compared to the prior year, according to a Mintel’s review of its Global New Product Database (GNPD). In clear correlation with Read More...

Study: Post-Recession Shoppers Stay True to Store Brands

More than one-third of shoppers who embraced store brands during the hardest times of the recession will continue purchasing them once the economy recovers, according to a study conducted by BrandSpark\'s 2010 Best New Products Awards American Grocery Shopper Study. Conducted between Oct. 12 and De Read More...

Store Brand Beverage Sales Climb

The global economic downturn is providing ideal conditions for store brand beverages to thrive, according to Canadean, a beverage industry analyst. Store brand products in the soft drinks sector now account for more than 1 in every 10 litres traded in the global marketplace; if you discount the on- Read More...

Nutrition Claims on Store Brand Products Rise

As shoppers seek healthier food alternatives, retailers are developing more store brand products that carrying health claims such as genetically modified organism (GMO) free, gluten free and the absence of certain fats, according to an article written by Nielsen’s Tom Pirovano. “Store b Read More...

Nielsen: Store Brand Wine Growth Outpaces National Brands

Although store brand represents a small piece of retail wine and spirits volume, Nielsen data shows its growth considerably outpaces national brands. Private-label/exclusive table wine and spirits brands now represent 3.3 percent and 4.6 percent of volume respectively in total U.S. food, drug, conv Read More...

Harris Poll: America\'s Purse Strings Still Tight

A recent Harris poll found that 63 percent of U.S. adults said they have bought more store brands in the past six months to save money, while another 12 percent said they have considered doing so. The fact remains that consumers are still cautious about spending and are cutting out small things for Read More...

IRI Data: Store Brands Innovation Pays Off

Store brands now represents just under 18 percent of consumer packaged goods dollar sales and 23 percent of total units at all retail outlets, up nearly a full share point versus a year ago, according to Information Resources Inc’s February Times & Trends report titled “2009 CPG Year Read More...

New Consumer Study Says Frugal is Cool

Booz & Co.’s consumer survey reveals a “new frugality may be an enduring feature of the post-recession economy,” which has consumers saving more and deferring consumption, weakening brand loyalty. This entrenched behavior is unlikely to change even as the general economy reboun Read More...
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Featured PLMA Innovation Hall Exhibitors

Immotion Studios

Logix 3 LLC

Mobile Merchandisers

Store Brands Decisions

PLMA New Product Showcase: Slick here to see hot new products that will be at the show

Store Brands Research

IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines

The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.

Source: IRI

Better-for-You Foods to Grow Significantly Over the Next Decade

In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.

Source: The NPD Group

Private Label Trends - Update 2009

This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.

Source: Research and Markets Ltd.

Press Releases

Chris Silva Promoted to President, Morningstar Division of Dean Foods

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GFSI Successfully Benchmarks the GlobalG.A.P Aquaculture and Livestock Schemes

Source: GFSI

The Global Food Safety Initiative (GFSI) Announces New Board Chairman

Source: Global Food Safety Initiative

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