Items Tagged with "Private Label Strategy"

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A&P Chairman: Private Labels’ Advantage in a Recession

Wal-Mart Changes the Store Brands Game

PLMA Live: Aldi's Strategy for Growth

Retailers on the Tipping Point of a Store Branding Revolution

John Failla, founder of Store Brands Decisions, moderates the packaging and design roundtable. Store brand design and packaging is growing in importance as many retailers expand beyond national-brand-equivalent products and look toward developing premium products that are be Read More...

Author: Maureen Azzato
Tags: a&p, innovation, store brand packaging, private label packaging, private label innovation, store brand innovation, private label strategy, store brand strategy, business, doug palmer, office max, topco, united *dsn, wallace church, aisle 9, marketing by design, michael kitz, wendy sallak, industry, markets, companies, food and beverage,

Metro Cash & Carry Reveals New Private Label Strategy

Metro Cash & Carry hopes to double its international own-brand sales share from the current 10 to around 20 percent by 2012 with its new private label strategy and streamlined portfolio of six exclusive labels. The new strategy includes a tighter assortment, a sharpened customer focus and even Read More...

Tags: private label trends, private label strategy, business, metro cash and carry, metro, industry, markets, companies, food and beverage,

Safeway Shifts Its Store Brands Business Model

As part of a strategic shift, Safeway is pulling all of its store brand management in-house, terminating its relationship with Daymon Worldwide, launching a new program called Safeway Direct Connect and rolling out Agentrics' product lifecycle management (PLM) software. The new direction is intende Read More...

Author: Maureen Azzato
Tags: safeway, daymon, private label strategy, business, agentrics, grocery, store brands strategy, industry, markets, companies, food and beverage,

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