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Store Brands Drive Differentiation and Profit

Gone are the days when one store satisfied all family and household needs. Today, shoppers are less loyal to the stores they shop in and many shop in several different formats to satisfy their varied and fickle needs.     Grocery retailers understand this trend full well.  Read More...

Store Brands Decisions Launches to Serve the Information Needs of the Store Brands Market

In response to the growing store brands movement, Store Brands Decisions debuted today as the first web-based information resource for the store brands industry. Sometimes referred to as private label, store brands, own brands or private brands, retailers are increasingly marketing consumer product Read More...

Ninety-one Percent of Shoppers Will Keep Buying Store Brands After the Recession Ends

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National Brands Prepare for War With Store Brands

National brands \"have been put on notice\" and are acknowledging the impact of store brands on their business as their sales volumes decline, while share of store brands are increasing, retired PepsiCo executive Carla Cooper told attendees at a recent conference. \"National brand sales are up, but Read More...

Building Trading Partner Collaboration with Trust

Store-brand success for retailer and suppliers typically occurs when both trading partners are focused on building the total category and the total business, and each party is committed to a relationship founded on trust, according to panelists at a recent Food Marketing Institute (FMI) conference Read More...

Meijer and Kroger Forecast Double-Digit Store Brand Growth

While the economy has helped drive further gains in store brands, many retailers say their sales have been growing aggressively for the past two to three years because they have been focusing on quality and innovative products, and it doesn\'t hurt that consumers are getting smarter. In fact, retai Read More...

Whole Foods Market Partners with Non-GMO Project to Label Its Private Label Food Products

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Nielsen Forecasts Long Growth Pattern in U.S. Store Brands

John J. Lewis Have store brands reached the tipping point? There is no clear cut yes or no answer because the consumer and retail landscape continues to dramatically shift and change, according to John J. Lewis of The Nielsen Co. While the \"momentum of private brands is unaltera Read More...

Store Brands Help Boost Weis Markets\' Net Income 18.5 percent

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Wal-Mart\'s Great Value Beats Out H-E-B and Randalls in a Store Brands Taste Test

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Nielsen on the Global Future of Store Brands

A Store Brands Decisions exclusive Brand leadership and the global growth in store brands was one of several topics that Nielsen Chairman & CEO David Calhoun covered during his recent presentation at the CIES World Food Business Summit in New York City. Calhoun opened the discussion by identif Read More...

Store Brands as Innovator, Not Follower

While the fragmented European market is extremely different from the vast expanse of the United States, Mintel\'s Lynn Dornblaser believes there is a lot to be learned from European pioneers who are taking store brands to new heights. \"What\'s new in how we talk about private label is referring to Read More...

NPD: Store Brand Loyalty and Placement Spikes in Canada

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Bharti Stores in India Sell Wal-Mart\'s Private Label Brands

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Store Brand Success Drives New CPG Growth Strategies

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Analysts Predict Consumer Shift to Store Brands Will be Permanent

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Aldi and Its Successful Model Take on the Big Apple

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Resist the Temptation of Easy Money for Long-Term Store Brand Growth

Thought Leadership: Andres Siefken, Daymon Worldwide Consumer packaged goods companies are cutting back on innovation, reducing prices and throwing money at retailers and consumers with increased promotions and store coupons to compete more forcefully with store brands –– all strong ind Read More...

Family Dollar Plans Store Brand Expansion

With profits up 13 percent as frugal shoppers continue to search for bargains, Family Dollar said it plans to expand its store brands offerings over the next two to three years, according to a Reuters report. Bucking the overall declining retail sales trend across the country, Family Dollar earned Read More...

MAPCO Express Recruits A&P Exec for New Store Brands Position

Petroleum marketer and convenience store operator MAPCO Express hired former A&P executive Russ Shrewsberry as its first-ever director of private label, a position that few convenience store companies have. This new position, and other executive management appointments, is part of the 500-store Read More...

Winn-Dixie Boosts Store Brand Penetration by 20 Points

or the first quarter of fiscal 2009, Winn-Dixie\'s private label penetration rate grew to 22.6 percent, a rise of about 20 basis points versus the same period in the prior year.Since the store brand program was introduced, Winn-Dixie has introduced packaging and label redesigns for more than 3,300 p Read More...

Private Label Today is a Lesson in Branding

Store brands have the potential, and freedom, to leapfrog national brands in critical areas such as ingredients, flavors, preparations and even packaging because they lack the “baggage” that many national players carry, according to consumer research company and consultancy, Hartman Grou Read More...

Marketing Expert Views Private Label as Brand Malpractice

The practice of creating private label national brand equivalent products has been dubbed “brand malpractice” by shopper marketing expert Terri Goldstein, CEO and founder of The Goldstein Group, in an article that appeared recently in both Brand Week and Ad Week. In the article titled & Read More...

CPG Promotions Slow Delhaize Store Brand Growth

Belgian retailer Delhaize, which also operates more than 2,650 grocery stores in six countries, said increased national brand promotional activity is cutting into store brand sales in its U.S. stores, according to a report in just-food.com Deep discounts and couponing from consumer packaged goods c Read More...

Product and Process Innovation Lead the Charge at PLMA Show Opening

More than 4,500 retail and wholesale buyers and supplier executives are expected at PLMA\'s 2009 Private Label Trade Show in Rosemont, Ill., which opened Sunday and continues through Wednesday. The show kicked off with a series of workshop presentations focused on store brand innovation and culmina Read More...

Creating a Point of Difference With Store Brands

Despite the soft economy, there is a great deal of store brand development occurring in the marketplace, “and the time is now to find ways to make private label growth sustainable through innovation,” said Scott Lucas, executive director of Interbrand, the keynote speaker during Monday&r Read More...

Debunking the Hispanic Store Brands Myth

For years, marketers have taken for granted that Hispanic consumers have a strong affinity to national brands and are extremely brand loyal. However, there are fissures in that theory as more Hispanics seek alternative choices such as store brands, according to Hispanic retailer roundtable hosted a Read More...

Costco Kirkland Brand to Explode Over the Next Two Years

At a recent analysts meeting in New York, Costco executives said that they are going to aggressively expand the assortment of the Kirkland Signature store brand. In addition to expanding the offering, executives said they expect their store brand penetration could reach 27 percent in fiscal 2010 en Read More...

Meijer Launches Specialty Store Brand Foods

The new Meijer Gold debuts this month and offers a collection of original recipe items that are either made by a local company within the Meijer operating region or by a family-owned business. The line also features interesting foods endemic to a particular place or country. With diverse delicacies Read More...

A.T. Kearney Forecasts Unprecedented Global Store Brand Growth

Global market share of private label products is forecasted to reach 65 percent by 2025, up from the current 20 percent, according to research conducted by A.T. Kearney, a management consulting company. Until recently, store brand growth was mostly fueled by European retailers, with many posting up Read More...

Store Brands Gain Share in Significant Categories

Store brands tallied significant gains in several categories this year, including baby food, frozen pizza, salad dressings and mayonnaise, snacks, and candles and incense, according to Nielsen data. Private label baby food was the lead share winner with unit sales growth of 22.3 percent for the 52 Read More...

PLMA Live! Interviews Tod Marks of Consumer Reports

Tod Marks, senior projects editor of Consumer Reports discusses the consumer advocacy group’s recent taste tests and comparison of store brands against their national brand counterparts. In this video interview, Marks documents how consumers selected store brands to be as good or better than Read More...

Metro Cash & Carry Reveals New Private Label Strategy

Metro Cash & Carry hopes to double its international own-brand sales share from the current 10 to around 20 percent by 2012 with its new private label strategy and streamlined portfolio of six exclusive labels. The new strategy includes a tighter assortment, a sharpened customer focus and even Read More...

Sysco Reemphasizes its Own Brands to Recharge the Business

During a recent earnings call with analysts, executives for foodservice distributor Sysco Corp. said the company is refocusing its national sales efforts to expand its own brands. “We\'ve just begun a reemphasis of brand and brand sales, reemphasis in our sales force and in our sales meetings Read More...

Wal-Mart CMO: We Are Going to Be a House of Brands

Stephen Quinn, Wal-Mart CMO, revealed that Wal-Mart will become “a house of brands,” and identified ways in which the discounter intends to solve shoppers’ issues by relentlessly providing value. In this three-minute video taken during the recent ANA Conference in November, Quinn Read More...

Price Chopper CEO Says Store Brand Growth Will Continue

Niel Golub, president and CEO of Price Chopper supermarkets, said store brands will continue to grow because the consumer has been forever transformed by the recession and the quality of retail store brands. “Recession shopping behaviors will likely be extended and might well be ingrained. Pr Read More...

Will Co-Branded Private Label Catch On?

Phil Lempert \"Supermarket Guru\" Phil Lempert predicts that major food brands will develop co-branded private-label foods with retailers next year, but two branding pros interviewed by the Marketing Daily said it should never happen. The premise of Lempert’s prediction for Read More...

FMI: Hispanics Are Buying More Store Brands

Hispanic shoppers are buying more store brand products, a trend expected to continue in the future, according to research conducted by the Food Marketing Institute (FMI) Private Brands Group. In fact, 37 percent of Hispanic shoppers are purchasing more store brand products this year and 25 percent Read More...

Retailers and CPG Companies to Focus on Store Brands in 2010

While it’s no surprise that retailers plan to focus on store brands in 2010 to continue sales and profit momentum, it looks like it’s also top of mind among consumer packaged goods companies (CPGs). In a Smart Brief poll, the Grocery Manufacturers Association and the Food Marketing Inst Read More...

Dollar General Sales Get a Boost from Store Brands

Dollar General posted another strong quarter, which CEO Rick Dreiling attributes, in part, to the growing number of store brands offered in the stores. The discounter posted sales increases in nearly every category with overall sales up 12.7 percent and same store sales up 9.2 percent, according to Read More...

10 Steps to Maximize Store Brand Growth

Because brands are a retailer’s prime differentiator, most who are serious about their private label business want to move their portfolios from labels to brands in order to achieve deeper customer loyalty and sales growth. In fact, retailers who move their business to a more advanced strateg Read More...

P&G to Launch More Value-Tier Versions of Core Brands

Procter & Gamble Co. isn’t taking increased store brand market penetration lightly. In fact, it is launching a direct attack on store brands by creating more value-tier versions of its mega brands. Several months ago in the U.S., P&G rolled out Tide Basic and apparently is expanding t Read More...

Target Plans to Add 100 More Up & Up Products in 2010

arget’s Up & Up brand has increased both penetration and sales this past year, 100 new items will be added to the line in 2010, Kathryn Tesija, executive vice president of marketing, told financial analysts. “The rollout of Up and Up, which represents the rebranding of our core comm Read More...

Bay Area Store Brands Beat Out CPG

Grocery store brands have been gaining ground over the past 10 years in various panel tastings sponsored by the San Francisco Chronicle. In the end, it comes down to taste, not the label, the newspaper reported. In its Taster\'s Choice column, which has panelists such as local chefs, cookbook autho Read More...

Store Brands and International Retailer Growth Expected in India in 2010

Store brands proliferation and growth of international retail brands are expected to be a big focus in the Indian retail sector in 20101, an industry consultant told the Business Standard (India). Numerous retailers such as Future Group, Spencer’s Retail and Aditya Birla are boosting their pr Read More...

Aldi to Open Texas Stores in March

After postponing its Texas debut by nearly six months, Aldi will open its first Texas store in Dallas on March 19, followed by 10 more store openings April 23 and an additional six stores May 14, according to a Planet Retail report. Last fall, Aldi completed construction of its 152,000 square-foot Read More...

Procter & Gamble Tests Online Store to Counter Retailer Assortment Cuts

The Procter & Gamble \"eStore\" goes direct to consumers in an attempt to counter declining sales and retailers who are reducing product assortment and brand variety, in many cases to make way for their own store brands, according to a Wall Street Journal report. P&G spokeswoman Tressie Lon Read More...

Supervalu Cuts National Brands to Make Way for Store Brands

Supervalu Inc. said it plans to reduce national brand inventory by as much as 25 percent so it can more prominently display its own store brands. The focus will be on reducing redundant package sizes as opposed to eliminating entire product lines, according to a Wall Street Journal report. During a Read More...

Wal-Mart Brings More Store Brands to India

Several suppliers Wal-Mart uses to sources products for its store brands are seeking entry into the India market, indicating the retailer intends to further grow its store brands business in one of the world\\\'s fastest growing economies, according to a report on LiveMint.com. Bharti-Walmart in In Read More...

Fresh & Easy Expands Gluten-Free Program

Tesco’s U.S. Fresh & Easy Neighborhood Market is introducing more gluten-free products, adding new shelf labels to call out gluten-free items and is making a gluten-free product list readily available for customers in the stores. In response to customer feedback, the El Segundo, Calif.- Read More...

Mintel: U.S. Food Innovation Declines During the Recession

Lynn Dornblaser The economic slump paid its toll on U.S. food and drink manufacturers in 2009 as companies launched 30 percent fewer new products compared to the prior year, according to a Mintel’s review of its Global New Product Database (GNPD). In clear correlation with Read More...

Study: Post-Recession Shoppers Stay True to Store Brands

More than one-third of shoppers who embraced store brands during the hardest times of the recession will continue purchasing them once the economy recovers, according to a study conducted by BrandSpark\'s 2010 Best New Products Awards American Grocery Shopper Study. Conducted between Oct. 12 and De Read More...

Wal-Mart Melds Merchandising and Operations to Sharpen Customer Focus

Wal-Mart has created a new merchandising execution department, which will focus more strategically on brand strategy and more powerfully align merchandising and operations. The new organization will be led by Andy Barron, senior vice president of store merchandising execution, will design merchandi Read More...

Supervalu Improves Baby Basics Diapers

Minneapolis-based Supervalu unveiled its new and improved Baby Basics store brand diapers that offer better leak protection, improved fit and a more comfortable extra-soft interior. The new contoured shape and high-stretch side panels allow for greater flexibility as the baby moves; the hypoallerge Read More...

Nutrition Claims on Store Brand Products Rise

As shoppers seek healthier food alternatives, retailers are developing more store brand products that carrying health claims such as genetically modified organism (GMO) free, gluten free and the absence of certain fats, according to an article written by Nielsen’s Tom Pirovano. “Store b Read More...

Study: Canadians Want Companies to be More Environmentally Accountable

A new survey indicates more Canadians want healthier food and beverage choices and they want companies to be more environmentally accountable, according to a report in The Candian Press The 7th annual study conducted by BrandSpark, which surveyed more than 25,000 Canadian consumers, also found an i Read More...

TreeHouse CEO: U.S. Store Brands Growth to Outpace Grocery Sector

TreeHouse Foods Chairman and CEO Sam Reed predicts that private-label sales and unit volume growth will outpace the overall consumer packaged good sector in grocery, according to a just-food.com report. The maker of store brand soups, jams, spreads, sauces is bullish on store brands, especially in Read More...

Family Dollar to Ramp Up Store Brands

Family Dollar Stores has its sights set on dramatically increasing its store brand sales, especially on consumable products, which now represent about 10 percent of sales. During an investor presentation, CFO Kenneth Smith said the goal is to increase consumable store brand sales to between 15 to 2 Read More...

Shoppers Drug Mart to Sell Store Brand Generic Drugs

Toronto-based Shoppers Drug Mart Corp. is hoping to get the same profit lift from store brand pharmaceuticals as it has been getting for years from other store brand categories. The chain of 1,132 stores across Canada will soon begin selling store brand generic drugs in an attempt to offset slimmer Read More...

Loblaw Launches a New Line of Discount Store Brands

Canadian retail chain Loblaw introduced a new tier of low priced store brands that will be only available at its No Frills discount stores. Prices for the new line are higher than the chain’s value line, but cheaper than national brand equivalents and are being promoted with in store signage Read More...

Walmart.com Features Great Value at Grocery Beta Site

EXCLUSIVE TO STORE BRANDS DECISIONS While headlines have focused on Walmart’s battle with Amazon over who will be the “Walmart of the internet,” the retail giant has been quietly developing a robust section of its web site now devoted to groceries. This developing section of Read More...

CPGs Hope New Products Will Jump Start Sales

Consumer packaged goods companies are focusing on product innovation and new products, hoping additional variety and price points will lure recession-weary customers to buy again. At the Consumer Analyst Group of New York conference this past week many companies such as Procter & Gamble, ConAgr Read More...

Ace Hardware to Sell Craftsman Tools

Sears’ ubiquitous 80-year-old Craftsman store brand will now be sold through Ace Hardware stores, with 100 outlets coming on line in May and many more to follow in June, according to a company statement. \"This is an exciting strategic move that expands access to Craftsman for existing and ne Read More...

Supervalu Reorganizes Its Merchandising Group

A Store Brands Decisions’ Exclusive Supervalu is reorganizing its merchandising team, focusing first on store brands and fresh foods, all part of the chain’s recent efforts to better leverage its scale and focus on local marketing initiatives. Steve Jungmann “O Read More...

Safeway Institutes Flat Fee for Packaging Artwork and Redesigns

A Store Brands Decisions\' Exclusive Safeway\'s O Organics store brand While suppliers are accustomed to reimbursing retailers for packaging artwork and redesigns tiered according to the degree of work done, Safeway is navigating into uncharted waters charging a flat $500 fee per Read More...

Kroger and Loblaw Roll Out Retail-Ready Packaging for Store Brands (Part 1 of 2)

Exclusive to Store Brands Decisions Editor\'s Note: This is a two-part report on retail-ready packaging for store brands, which traditional grocers such as Kroger and Loblaw are embracing to streamline operations. Part 1 discusses the roots of the emerging trend as well as manufacturer concerns abo Read More...

PLMA Announces ‘Salute to Excellence Awards\'

The Private Label Manufacturers Association honored 23 food and beverage products and 11 home and health products in its 2009 Salute to Excellence Awards. Wegman\'s Chocolate More than 350 products across 34 categories were submitted for consideration and evaluated by a panel of Read More...

IRI Data: Store Brands Innovation Pays Off

Store brands now represents just under 18 percent of consumer packaged goods dollar sales and 23 percent of total units at all retail outlets, up nearly a full share point versus a year ago, according to Information Resources Inc’s February Times & Trends report titled “2009 CPG Year Read More...

Safeway Becomes First Grocer and Store Brand Manufacturer to Join The Sustainability Consortium

Safeway Inc. is the first U.S.-based retail grocery chain and manufacturer of private label merchandise to join The Sustainability Consortium, which engages in science-based work to create a more sustainable global supply chain. The Pleasanton, Calif.-based grocer joins other retailers and consumer Read More...

Part 2 of 2: Kroger and Loblaw Roll Out Retail-Ready Packaging for Store Brands

Exclusive to Store Brands Decisions Editor\'s Note: This is the second part of a two-part report on retail-ready packaging for store brands. Part 1  last week discussed the roots of the emerging trend as well as manufacturer concerns about the resulting increase in product packaging costs. Thi Read More...
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IRI: Baby Boomers to Yield $50 Billion Growth for Private Label and Healthy Lines

The latest IRI research, "Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth," reveals that store brand spending increases with age. The study examines baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities for private label and health and wellness products. "Many retailer strategies today assume that boomers are a homogeneous group, and, as a result, their strategies are too general to be effective," said Thom Blischok, president of IRI Consulting & Innovation.

Source: IRI

Better-for-You Foods to Grow Significantly Over the Next Decade

In its new report, "A Look into The Future of Eating," The NPD Group forecasts that better-for-you foods -- such as organic and light or low-calorie foods and beverages -- will be among the fastest growing food trends over the next decade.

Source: The NPD Group

Private Label Trends - Update 2009

This special update to the Private Label Trends Worldwide report addresses the acceleration of private labels as the retailers respond to the current economic downturn.

Source: Research and Markets Ltd.

Press Releases

Chris Silva Promoted to President, Morningstar Division of Dean Foods

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GFSI Successfully Benchmarks the GlobalG.A.P Aquaculture and Livestock Schemes

Source: GFSI

The Global Food Safety Initiative (GFSI) Announces New Board Chairman

Source: Global Food Safety Initiative

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