Items Tagged with "Private Lable Trends"
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To Combat Store Brands CPGs Fire Up Marketing SpendsCPG companies plan to boost investments in advertising, in-store promotions, shelf signage, coupons and packaging to more forcefully compete with store brands, according to an Advertising Age report. At the Consumer Analyst Group of New York conference this past week, consumer packaged goods compan Read More... |
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CVS and Costco Give Two Major Brands the BootIn two high-profile CPG pricing disputes, Costco recently decided to remove Coca-Cola products from its store shelves, while CVS threatened to remove Energizer alkaline batteries by early next year. The firm retailer stance in these two cases is a sign of the growing power of store brands and retai Read More...Tags: costco, , store brand trends, cvs, business, coca-cola, drug, club, energizer, private lable trends, industry, markets, companies, food and beverage, |
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