Items Tagged with "Proceter And Gamble"

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P&G and Other CPGs Cut Prices to Combat Store Brands

Robert McDonald Procter & Gamble Co. is leading a price-cutting market share charge to win back customers who migrated to lower cost rivals and store brands during the recession. Simultaneously, the company is accelerating new product introductions and boosting advertising sp Read More...

Tags: proceter & gamble, private label trends, store brand trends, private label pricing, store brand pricing, business, p&g, unilever, industry, markets, companies, food and beverage, colgate-palmolive,

To Combat Store Brands CPGs Fire Up Marketing Spends

CPG companies plan to boost investments in advertising, in-store promotions, shelf signage, coupons and packaging to more forcefully compete with store brands, according to an Advertising Age report. At the Consumer Analyst Group of New York conference this past week, consumer packaged goods compan Read More...

Tags: proceter & gamble, , cpg, general mills, store brand trends, kellogg, kraft, business, private lable trends, consumer packaged gods, industry, markets, companies, food and beverage,