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Items Tagged with "Rite Aid"

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Rite Aid Tests Co-Branded Stores with Private Label Retailer Save-A-Lot

Rite Aid signed a licensing agreement with Save-A-Lot to co-brand 10 existing drug stores in the Greenville, S.C. market to include the discounter's limited assortment grocery and private label lines.Camp Hill, Pa.-based Rite Aid will continue to own and operate the locations, and offer health and b Read More...

Rite Aid Introduces Simplify

Rite Aid is rolling out Simplify, its new “price fighter” store brand, as part of the drug chain’s plan to revamp its entire store brands program with a new look, new brands and additional offerings. Simplify products currently available in stores include two-ply paper towels and Read More...

Rite Aid Launches Baby Care Line

Tugaboos, Rite Aid’s new store brand baby care line is available in all stores with Tugaboos diapers leading the way, including jumbo, overnight diapers and trainers, all of which are hypoallergenic. The Tugaboos line will soon also include creams, lotions and wipes as well. The new baby care Read More...

Rite Aid Plans to Revamp Its Store Brands

Rite Aid will restructure its entire store brand portfolio beginning this year and continue into next year, John Standley, president and COO, told analysts. Six new brands will be launched -- Rite Aid pharmacy for health products; Renewal, a beauty care line; Pantry for food and other consumable pr Read More...

Managing the Growth of Store Brands

Most retailers want to increase share of wallet, customer loyalty, and sales and profits of their store brands. But how can they get inside consumers' head? How do they know when products please or displease them? Brand new research tools through Gfk Custom Research North America and its partner Em Read More...