Items Tagged with "Social Media"
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Social Media to Expand Reach of the Innovation & Marketing SummitWhen the Store Brands Decisions Innovation & Marketing Summit kicks off July 18, many conversations will take place, and thanks to social media coverage, event attendees and readers who can’t make it to the event can join the conversations online.Store Brands Decisions will use the latest Read More... |
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Walmart Acquires Social Media CompanyWalmart has signed a definitive agreement to acquire social media company Kosmix, underscoring the world’s largest retailer’s commitment to social and mobile commerce.Based in Mountain View, Calif., Kosmix has developed a social media technology platform that filters and organizes conten Read More... |
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Nielsen: Online Celebrity Fans More Likely to Follow BrandsAdvertisers are increasingly leveraging social networking and celebrities to attract consumers, according to The Nielsen Co., because they can quickly attract a multitude of followers and fans. Charlie Sheen -- who in three days attracted a million followers, a social media record – is just Read More... |
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Linking Your Empowered Customer into Your Store Brand Management ProcessBy Steven C. HowellIn the competitive marketplace of fast moving consumer goods, loyalty to retailer store brands is everything. In order to create a strong market presence, retailers have to build out an identifiable store brand experience. If retailers don't stand out from the competition, they w Read More... |
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