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Items Tagged with "Social Media Marketing"

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Opportunities Abound for Store Brands in Social Media

A Store Brands Decisions’ ExclusiveBy Laura Heller“If the topic of digital media is hot, then the topic of social media is white hot,” said Maureen Azzato, editor of Store Brands Decisions, when introducing Facebook’s Maz Sharafi at the recent Innovations & Marketing Summ Read More...

Safeway Supports New Store Brand With Facebook Contest

Pleasanton, Calif.-based Safeway is hosting a contest in support of its Open Nature all natural private label line by asking shoppers to vote for America’s Most Natural City on Facebook. The winning town will get 25 picnic tables, a cash donation and one lucky participant will win a year&rsquo Read More...

dunnhumby Acquires Social Marketing Company, BzzAgent

London-based dunnhumby Ltd. has agreed to acquire Boston-based social marketing company BzzAgent Inc., which uses word-of-mouth to generate awareness of client products and services through a large network of individual agents.Once the deal is complete, BzzAgent will become a subsidiary of dunnhumb Read More...