Items Tagged with "Store Brand Marketing"

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Loblaw Runs Switch-and-Save Promotion

Canada’s Loblaw is making it easy for shoppers to switch –and-save with store brands this week as it flags more than 100 President’s Choice products at the shelf, proving the savings against national brands. The Switch and Save event also extends beyond the grocery cart to Preside Read More...

Tags: private label marketing, private label promotions, store brand promotions, store brand marketing, business, grocery, loblaw, industry, markets, companies, food and beverage, president's choice,

Food Lion's Breakfast Club Promotes Store Brands

As part of its month-long rotating mobile marketing campaign, this week Food Lion is promoting its store brand oatmeal with a $1 off as part of its “Breakfast Club” program. The offer is available to those who text the word “oatmeal” to a provided number, and the savings ar Read More...

Tags: food lion, private label marketing, private label promotions, store brand promotions, store brand marketing, business, grocery, industry, markets, companies, food and beverage,

Brookshire's Unveils Store Brands Contest

Brookshire’s Food & Pharmacy stores will offer customers a $1 coupon for every $10 spent on selected store brands purchased in a single transaction during its Bonus Bucks promotion June 2 and Aug. 3. Every Tuesday during the promotion, customers will receive two Bonus Bucks coupons for ev Read More...

Tags: private label marketing, private label promotions, store brand promotions, store brand marketing, business, grocery, industry, markets, companies, food and beverage, brookshire's food & pharmacy,

Food Lion and Bloom Offer a New Store Brand Promotion

Customer receive $1 coupons when they buy their first four Food Lion, Bloom or Home 360 items, and 25 cents back for each additional store brand item they purchase up to $10, using their shopper loyalty cards, according to the company web site and circular. The promotion runs through Feb. 2, but du Read More...

Tags: food lion, private label marketing, private label promotions, store brand promotions, store brand marketing, business, bloom, delhaize group, home 360, industry, markets, companies, food and beverage,

Loblaw's No Name Store Brand Uses Stripped Down Advertising

Defying new retail packaging and design standards, a year ago Loblaw relaunched its No Name store brand, which coincidentally fell in synch with consumers' back-to basics shopping approach and the 1978 roots of the no-frills brand. But the company's new heavyweight advertising campaign for its No N Read More...

Tags: private label food, private label marketing, store brand food, store brand marketing, business, loblaws, no name, private label non-food, store brand non-food, industry, markets, companies, food and beverage,

Weis Markets Cuts Prices and Vows to Freeze Them for 90 Days

Sunbury, Pa.-based Weis Markets Inc. lowered prices on 2,600 staple items, effective December 31, 2009 and said it will freeze those prices for 90 days. Meanwhile the chain also froze prices on an additional 624 products. "It is clear our customers remain in a cautious mood due to the weak economy. Read More...

Tags: private label marketing, weis markets, private label pricing, store brand pricing, store brand marketing, business, grocery, industry, markets, companies, food and beverage,

CVS Gets Aggressive With Store Brands Promotion of 50-Percent-Off

CVS kicks off the year with an aggressive buy-one-get-one-free promotions program for many of its store brands. The storewide sale is heavily advertised in this week's circular, which dedicated the cover page as well as pages two and three to the 50-percent off select store brands, including all CV Read More...

Author: Maureen Azzato
Tags: private label marketing, private label promotions, cvs, store brand promotions, store brand marketing, business, drug, industry, markets, companies, food and beverage,

Costco Leads in Social Media Discussions

Demonstrating the power of social media, Costco's Kirkland brand was the only store brand mentioned specifically in blogs, social networks such as Facebook, and micro-blogs like Twitter.Nielsen recently studied social media content to better understand consumer perception about private label, accord Read More...

Tags: costco, nielsen, , sam's club, private label marketing, store brand marketing, business, club, kirkland, private label social media, store brand social media, bj's, industry, markets, companies, food and beverage,

Safeway Hopes to Raise $2.5 million for Breast Cancer Research

As part of Breast Cancer Awareness Month, Safeway’s company-wide campaign will donate $5 to local and national breast cancer charities for every $30 in eligible store-brand and national-brand shopper purchases. As part of a secondary campaign, shoppers who buy $30 in participating frozen or d Read More...

Tags: general mills, private label marketing, private label promotions, pepsico, store brand promotions, store brand marketing, kraft, procter & gamble, business, safway, sargento, birds eye, unilever, grocery, industry, markets, companies, food and beverage,

Target Boldly Promotes Store Brands on its Circular Cover

Although many retailers claim store brands are vital to the future viability of their businesses and critical to differentiate themselves and create customer loyalty, few heavily promote their stores brands in weekly circulars, never mind giving them cover placement. Why? National brands pay retail Read More...

Author: Maureen Azzato
Tags: target, innovation, private label marketing, store brand marketing, business, store brand adveristing, private label advertising, mass, industry, markets, companies, food and beverage,

PLMA Live: Aldi's Strategy for Growth

Tags: private label manufacturers association, private label marketing, aldi, plma, private label trends, store brand trends, store brand supplier relations, private label supplier relations, store brand marketing, private label strategy, store brand strategy, business, tim simmons, plma live, joan kavanaugh, private label merchandising, store brand merchandising, private label supply chain, store brand supply chain, grocery, industry, markets, companies, food and beverage,

Costco Parades Kirkland's Value Versus National Brands

Tags: costco, private label marketing, private label trends, store brand trends, store brand marketing, business, kirkland signature, club, industry, markets, companies, food and beverage,

Tesco Reveals Carbon Footprint on Private Label Milk

Tags: private label marketing, tesco, private label beverages, store brand beverages, store brand marketing, private label milk, store brand milk, carbon footprint, private label green marketing, store brand green marketing, business, grocery, mass, industry, markets, companies, food and beverage,

U.K. Retailers' Switch-and-Save Programs Spike Store Brand Sales

Tags: private label marketing, private label promotions, private label research, store brand research, store brand promotions, store brand marketing, uswitch, business, industry, markets, companies, food and beverage,

Spartan Stores and Kroger Tap Customers for Savvy Marketing Programs

Tags: kroger, private label promotions, private label research, store brand research, fresh & easy, store brand promotions, store brand marketing, spartan stores, private label markting, business, grocery, industry, markets, companies, food and beverage,

Food Lion Promotes Brands With Online Sweepstakes

Tags: food lion, private label marketing, private label promotions, store brand promotions, store brand marketing, business, grocery, industry, markets, companies, food and beverage,

Consumer Insights are the Key to Store Brand Innovation

The store brands world must do a better job of understanding the consumer so it can deliver more products consumers want that will make their lives more convenient and easy, according to Andres Siefken of Daymon Worldwide, a store brands broker. When used correctly, private brands can be an importa Read More...

Author: Maureen Azzato
Tags: harris teeter, wegmans, private label marketing, private label innovation, private label research, store brand research, daymon, store brand marketing, private label consumer insights, store brands consumer insights, orste brand innovation, andres siefken, business, industry, markets, companies, food and beverage,

Food Lion Rewards High Users of Store Brands With Coupons

Tags: food lion, private label marketing, private label promotions, store brand promotions, store brand marketing, business, grocery, industry, markets, companies, food and beverage,