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Items Tagged with "Store Brand New Products"

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New Store Brands Debut from International Retailers

Canadian grocer Sobeys launched a line of chilled ready-to-eat foods, Morrisons of the U.K, a healthy-eating line, while Casino of France rolls out a specialty coffee capsule and Denmark’s SuperGros focuses on an organic and eco-friendly line. Sobey’s food line, marketed under the Gourm Read More...

Nielsen: Secret to Successful New Product Innovation is to Keep the Boss Out

A new study reveals why the best CPG companies realized more than six times the new product revenue compared to the rest, insights that can help retailers develop more successful store brands. Although billions of dollars are spent developing and launching new consumer packaged goods (CPG) products Read More...

Walmart's Asda Targets Global Store Brands Launch

Asda is seeking to develop international store brands to be sold in Walmart stores around the world. The U.K. grocer is looking to develop five or six international store brands that would be sold globally through Walmart owned chains, global chief marketing officer Rick Bendel told Marketing Week. Read More...

Store Brand Product Introductions Outpace National Brands

Lynn Dornblaser After several years of increases, new product launches in the U.S. declined 20 percent overall in 2009, however store brand new product introductions increased, according to new Mintel research. In fact, store brand share of all new products increased from 16.6 pe Read More...

Costco to Expand Kirkland Signature Consumables

Costco plans to introduce more store brand consumables under its Kirkland Signature store brand over the next six to nine months, according to transcripts of the company’s call with investors to review third quarter financial results. Although CFO Richard Galanti declines to specify the items Read More...