Items Tagged with "Store Brand Strategies"
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Retailers Seek Innovation Tools to Take Store Brands to New HeightsEditor's Note: This is the first part of a series on store brands innovation, leading up to the PLMA Private Label Trade Show Nov. 15-17 in Chicago. Subsequent articles will feature case studies and focus on topics such as consumer insights, product testing and certification, packaging design, strat Read More...
Author: Maureen Azzato
Tags: wal-mart, private label manufacturers association, supervalu, innovation, plma, private label innovation, store brand innovation, business, walmart, store brand strategies, private label strategies, carrefour, store brand management tools, interbrand, retail optimixation inc., agentrics, brian sharoff, grocery, private, mass. label management tools, industry, markets, companies, food and beverage, |
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Resist the Temptation of Easy Money for Long-Term Store Brand GrowthThought Leadership: Andres Siefken, Daymon Worldwide Consumer packaged goods companies are cutting back on innovation, reducing prices and throwing money at retailers and consumers with increased promotions and store coupons to compete more forcefully with store brands –– all strong ind Read More...
Author: Maureen Azzato
Tags: innovation, private label research, private label trends, store brand research, store brand trends, daymon, private label brokers, store brand brokers, andres siefken, business, store brand strategies, private label strategies, grocery, industry, markets, companies, food and beverage, |
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