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Retailers on the Tipping Point of a Store Branding Revolution
John Failla, founder of Store Brands Decisions, moderates the packaging and design roundtable.
Store brand design and packaging is growing in importance as many retailers expand beyond national-brand-equivalent products and look toward developing premium products that are be
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Author: Maureen AzzatoTags: a&p,
innovation,
store brand packaging,
private label packaging,
private label innovation,
store brand innovation,
private label strategy,
store brand strategy,
business,
doug palmer,
office max,
topco,
united *dsn,
wallace church,
aisle 9,
marketing by design,
michael kitz,
wendy sallak,
industry,
markets,
companies,
food and beverage,
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