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Items Tagged with "Store Brand Taglines"

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Sainsbury Claims Asda Copied Its Store Brand Slogan

It appears that a store brand tagline coined by Sainsbury in the 1950s is being liberally used by Asda and is appearing in full-page newspaper advertisements in the U.K., according to a report in The [London] Times. Asda is promoting its revamped premium store brands with the slogan, “Good fo Read More...