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Items Tagged with "Store Brands Research"

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Nielsen: Retailers Should Tread Cautiously When Cutting SKUs

More than half of U.S. consumers tell The Nielsen Company they are likely to shop elsewhere if they notice a reduced product selection, while nearly half of retailers indicate continued plans to decrease assortment. So far, most consumers haven’t observed assortment changes. Only 7 percent of Read More...

Generation Y More Willingly Switches to Store Brands

U.S. consumer are signaling a significant change in attitudes and attachment to national brands, and Generation Y is leading the charge. Retail Forward Intelligence System, Kantar Retail, which tracks the opinions of U.S. family shoppers through a monthly survey of 4,000 consumers, indicates a stro Read More...

May Store Brand Dollar and Unit Sales Decline

For the second consecutive four-week period, store brand unit sales declined, while store brand dollar sales declined for the first time after four straight periods of growth. Store brand dollar sales fell 1.4 percent and unit sales declined 1.5 percent, according to Nielsen data. Dollar sales of Read More...

Low Retailer Confidence Undermines Store Brand Growth

Jan-Benedict Steenkamp The U.S. store brands market is rife with opportunity, but retailers are under marketing their brands, discounting too deeply and prematurely launching premium tier offerings. “U.S. retailers are not being sufficiently bold. They do not really believe Read More...

Store Brand Product Introductions Outpace National Brands

Lynn Dornblaser After several years of increases, new product launches in the U.S. declined 20 percent overall in 2009, however store brand new product introductions increased, according to new Mintel research. In fact, store brand share of all new products increased from 16.6 pe Read More...

Research: Store Brands Promote Competition

Store brands not only save shoppers money, they promote overall competition in the marketplace, according to research conducted by a group of Arizona State University professors. The research shows that even if a store brand isn’t a top seller, it promotes lower pries in the category overall, Read More...

Landmark Study Finds Retailer Packaging Design Practices In Transition

The industry’s first research study on retailer store brand packaging design practices has been  completed by Store Brands Decisions. Thirty-six retailers responsible for $900 billion in sales, representing more than 58,000 stores participated in the landmark store brands packaging design Read More...

PLMA Live: How Retailers Can Build Their Brands

Retail expert Todd Hale, senior vice president for The Nielsen Co. reveals which retailers are poised for the most store brand growth, whether retailer SKU rationalization will be successful and if the price gap between store brands and CPG brands are becoming too big. VIEW VIDEO Read More...

Store Brands Market Share Gains Level, But Likely to Hold

The two-point market share gain by store brands since 2007 is leveling off, primarily due to CPG discounting, and some industry players predict they will have a very difficult time regaining lost ground, according to an Ad Age report. Store brands gained 1.1 share points last year –– th Read More...

Consumers See Little Quality Difference Between Store Brands and National Brands

New research finds that 80 percent of global consumers feel store brands are the same as, or better than, national brands at providing a variety of benefits, according to research conducted by Ipsos Marketing, Consumer Goods, based in New York, N.Y. While store brands have built their foundation on Read More...

GfK: Slow Economic Recovery Underscores Continued Store Brand Growth

As consumers continue to struggle economically the appeal of store brands is stronger than ever and may even be intensifying, according to a study conducted by GfK Custom Research North America for the Private Label Manufacturers Association (PLMA). American consumers are at odds with recent report Read More...

Store Brands Tally Historic Market Share Gains

Sales of store brands topped $86.4, up $3.1 billion, across the major U.S. retail channels in 2009, according to The Nielsen Company. With 2009 gains, store brands now represent 21.8 percent of total dollar volume while comprising only 10 percent of total items in stores. This contrasts dramaticall Read More...

Study: Retailers to Make GFSI Standards Mandatory for Store Brand Suppliers

While store brand food safety and certification takes center stage for a majority of food retailers, how and by what deadline these programs will be executed varies widely among operators, according to the “Food Safety Retailer Benchmarking Study” conducted by Store Brands Decisions this Read More...

Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

With a keen understanding that consumer insights will help it sharpen its store brand offer and win consumer loyalty, Wal-Mart is developing a Great Value Round Table of shoppers. Wal-Mart created a dedicated web site for its Round Table to recruit Great Value shoppers who will be rewarded with the Read More...