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Items Tagged with "Strategic Differentiation"

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Store Brands Are Retailers' Second-Most Important Point of Difference

Expansion of store brands is a key way retailers are creating marketable differentiation, ranking second only to product freshness, according to the 2010 Food Retailing Industry Speaks: Annual State of the Industry Review by the Food Marketing Institute (FMI).Supermarket sales grew a meager 0.12 per Read More...