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Retailers: Focus on Packaging and In-Store Marketing to Drive Shopper Growth

A Store Brands Decisions’ Exclusive Report: Consumer Insights on Store Brand Shopping, Part 2 Editor’s Note: This is second part of a two-part interview with Thom Blischok of Symphony IRI. Part 1 titled “Store Brands Purchase Decision Are Made at the Shelf, Not in the Home,&rdqu Read More...

Store Brands Buying Decisions Made at the Shelf, Not in the Home

A Store Brands Decisions’ Exclusive Report: Consumer Insights on Store Brands Shopping, Part 1 Editor’s Note: This is the first part of a two-part interview with Thom Blischok of Symphony IRI. Part 1 details the dramatic shifts in consumer needs and store brands shopping behavior. Part Read More...

Store Brand Growth Tougher in a More Competitive Environment

Jack Kelley of AIPC (left) and Curt Hollmann of Giant Eagle. Consumer confidence and spending remains soft and recession-weary shoppers are deeply entrenched in frugal shopping habits, which is driving national brands to more deeply discount and promote their brands to win bac Read More...

Sobeys, Wegmans and Symphony IRI Kick off FMI Private Brands Summit

Sobeys Inc. takes an “inside out, not an outside in approach” to its store brands program, Paul Flinton, vice president of marketing, told FMI Private Brands Summit attendees during his opening keynote address this morning. “We run one private label program across all of our banne Read More...