Items Tagged with "Tide Basic"
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P&G Concludes Tide Basic Testing, But Future Plans UnclearAfter testing the product in limited markets for nearly a year, Procter & Gamble said it is reviewing results to determine next steps for Tide Basic, a lower-cost version of Tide laundry detergent for budget-conscious shoppers. Priced 20 percent less than regular Tide, Tide Basic is one way P&a Read More... |
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P&G to Launch More Value-Tier Versions of Core BrandsProcter & Gamble Co. isn’t taking increased store brand market penetration lightly. In fact, it is launching a direct attack on store brands by creating more value-tier versions of its mega brands. Several months ago in the U.S., P&G rolled out Tide Basic and apparently is expanding t Read More... |
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