Items Tagged with "Wallace Church"
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Retailers on the Tipping Point of a Store Branding RevolutionJohn Failla, founder of Store Brands Decisions, moderates the packaging and design roundtable. Store brand design and packaging is growing in importance as many retailers expand beyond national-brand-equivalent products and look toward developing premium products that are be Read More...
Author: Maureen Azzato
Tags: a&p, innovation, store brand packaging, private label packaging, private label innovation, store brand innovation, private label strategy, store brand strategy, business, doug palmer, office max, topco, united *dsn, wallace church, aisle 9, marketing by design, michael kitz, wendy sallak, industry, markets, companies, food and beverage, |
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Packaging & Design: Elevating the Store Brands GameEditor's Note: This is the first of a two-part report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax, Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Maria Dub Read More...
Author: Maureen Azzato
Tags: a&p, business, doug palmer, grocery, mass, topco, wallace church, marketing by design, michael kitz, wendy sallak, office supplies, officemax, andy johnson, united*, rob wallace, maria dubuc, susan steinberg, aisle 9 design, sbd roundtables, specialty, store brand packaging design, private label packaging design, industry, markets, companies, food and beverage, |
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Managing Store Brand Product Development RiskEditor's Note: This is the second of a two-part special report on the Store Brands Decisions Packaging and Design Roundtable held at the PLMA Show. Roundtable participants included Doug Palmer, A&P; Michael Kitz, OfficeMax; Wendy Sallak, Topco; Andy Johnson, united; Rob Wallace, Wallace Church; Read More...
Author: Maureen Azzato
Tags: a&p, store brand packaging, private label packaging, business, doug palmer, topco, wallace church, marketing by design, michael kitz, wendy sallak, officemax, andy johnson, rob wallace, maria dubuc, susan steinberg, aisle 9 design, store brand design, private label design, store brands decisions design and packaging roundtable, united *, industry, markets, companies, food and beverage, |
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