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Walmart Tests New Premium Private Label

...on World Table until the first half of 2011....and in a Supercenter and a Neighborhood Market by Walmart. Displayed was an endcap of World Table sa...re Brands Decisions noted a packaging redesign of Walmart’s Equate over-the-counter remedies l Read More...

Asda Relaunches Mid-Tier Private Label Line

Walmart’s Asda supermarket chain in the U.K. is investing upwards of $155 million to improve the quality and perception of its mid-tier private label line, which includes 3,500 products. Asda CEO Andy Clarke told MarketingWeek U.K.: “We will drive as hard on quality as price.”Appro Read More...

Private Label Frozen Fudge Bars Beat Out Fudgsicle Brand

...n 7 cents higher per equal measure.... “These bars are bigger than Fudgsicle and [Walmart’s] Great Value, and shockingly, the ...d that Aldi’s was the cheapest, followed by Walmart. Jewel came in at 13 cents a fluid ounce w Read More...

Walmart Reshuffles Merchandising

... brands. -- John Failla for Store Brands Decisions...ines and consumables, and health and wellness and Walmart.com –– and appointed “se...teve Breen to SVP, Snack and Drinks. Breen joined Walmart in 2007 and “has excelled, growing o Read More...

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Walmart Canada Repositions George to Regain No. 1 Market Share Slot

...etitive pressure from Loblaw and Sears is forcing Walmart Canada to revamp George, its five-year-old...art Canada, told the Wall Street Journal.Although Walmart Canada’s apparel prices are competit...e clothing and said they would do so again, while Walmart’s other private label brands–& Read More...

Walmart Promotes Private Label Brands on Facebook

...uced by Perrigo....ot focused on its private label products.Although Walmart’s Parent’s Choice Facebook pag...ganic, soy, milk or gentle and sensitive formulas.Walmart’s most recent Facebook entry dated A Read More...

Is Walmart Quietly Reversing Its Price Rollback Strategy?

...er....ck strategy.In line with a recent UBS report that Walmart’s price rollbacks are not meeting &l...arly a 6 percent increase in prices in a Virginia Walmart Supercenter over a recent six-week period. Read More...

UBS Report: Walmart is Changing and Moving Fast

...agement changes and subsequent tactical shifts at Walmart -- including the mass retailers pursuit o...od news for CPG companies, according to a new UBS Walmart report. The changes will mean “rapi...se/deep rollbacks, and more collaboration between Walmart’s buyers and the vendor community,&r Read More...

Study: Regional Grocers Can Compete With Walmart

...ased Market Basket, can compete with the likes of Walmart by focusing on store brands, value and nei... Cambridge, Mass.-based Kantar Retail compared a Walmart Supercenter to a 76,000 square-foot Market...t Basket in Epping, N.H., and found that although Walmart claimed price superiority (10 percent chea Read More...

Walmart's Plan to Restore Sales Momentum and Supplier Relations Unveiled

... the leadership of new CEO Bill Simon, it appears Walmart’s U.S. division is going back to the...ined Project Rewind by Retailing Today, rekindles Walmart’s traditional mode of operations whe...ott, former president and CEO, and Doug McMillon, Walmart International president and CEO. The new Read More...

Walmart Shakes Up Its Leadership Team

...future. -- John Failla for Store Brands Decisions....ho last week was promoted to president and CEO of Walmart U.S., said Fleming “has made a perso...ve the company. In the 10 years John has spent at Walmart he has built a strong team and been the ar Read More...

Walmart's and Great Kitchens' BBQ Pizzas Recalled

...s Inc., a private label manufacturer and maker of Walmart’s Marketside pizzas, issued a recall...ounds of BBQ chicken pizza product sold mostly at Walmart stores. The affected products were produc...izza varieties and six chef-inspired family meals. Read More...

Walmart Exports Its Private Label Wine to Japan

...ne for $4.38, according to Trading Markets....s now selling two store brand wines imported from Walmart’s Oak Leaf Vineyards in California. ...heir wine for $4.38, according to Trading Markets. Read More...

Walmart CFO: Stores Replace 400 Grocery Items Previously Cut

...ing on a previous initiative to rationalize SKUs, Walmart is replacing between 300 and 400 grocery i...And on balance, I'd say that's gone quite well." Walmart reduced its inventory by about $3 billion ...traffic that you would have with that trip.” Read More...

Walmart and Carrefour Expand Store Brand Lines Internationally

...to launch a similar line in Italy later this year....food and household cleaning product. Available in Walmart, BIG, Mercadorama, National and Bompre&cce...rly marketed under the respective store banners. Walmart Brazil, which has realized 20 percent annu Read More...

What Went Wrong With Walmart's Great Value Strategy?

...usly know little about.”...uo;So, they left, and in far greater numbers than Walmart ever anticipated.” Pointing to rese...ail-Management Ventures Inc. and Advertising Age, Walmart's sales declined 2 percent while all of it Read More...

Walmart Takes Over Supplier Deliveries

...iler has yet another plan to cut in-store prices. Walmart is asking suppliers to ceded their U.S. tr...s. according to a Bloomberg report. Kelly Abney, Walmart’s vice president of corporate transp...ts own fleet of 6,500 trucks and 55,000 trailers, Walmart plans to use contract truckers to pick up Read More...

Walmart's Green Initiatives Challenge Pallet and Packaging Industries

...ppliers that want to continue doing business with Walmart –– which recently announced it...oducts. As part of its eco-friendly initiatives, Walmart also requires suppliers to fill out packag..., according to a report in Packaging Enterprise. Walmart is asking suppliers to use packaging and s Read More...

Aggressive Competition Forces Walmart to Test Even Smaller Formats

... in our traditional retail stores,” he said....eet. Although analysts are uncertain how much of Walmart’s sluggish sales of the past three q... declines in consumer shopping trips and baskets, Walmart is concerned enough to test some new conce Read More...

Walmart Reduces Food and Staple Prices

...verse a slow down in U.S. sales in recent months, Walmart cut prices on approximately 10,000 items, ...dquo; according to a Wall Street Journal report. Walmart declined to reveal the depth of the price ...ass shoppers,” the report said. Meanwhile, Walmart executives attribute the recent sales decl Read More...

Walmart Introduces New Home Decor Line

...sda division, according to a Planet Retail report....rm a room with the latest styles for less,” Walmart said in a prepared statement. On the comp...rends products. “The Hometrends line helps Walmart provide an affordable solution for custome Read More...

Target Jumps to No. 2 on the Most Valuable Retail Brands List

...ly attributable to branding and brand strength. This marks Walmart’s second year as the top U.S. retail brand, growing its brand value by 19 percent, or $25 billion, to $154 billion, according to Interbrand data. “The economic downturn made it relevant to an even greater number of shop Read More...

Walmart Replaces Cut SKUs, Recommits to Price Rollbacks

...–– John Failla, Store Brands Decisions... company prefers to sell national brands and that Walmart’s relaunch of the Great Value store ...ndustry observers have long believed – that Walmart primarily uses its Great Value store brand Read More...

Wal-Mart Relaunches the Marketside Web Site

...ble, according to the web site. “Since it's only from Walmart, you know it will be at the lowest price possible.” The deli and prepared food section includes 12 varieties of soups made with no artificial flavors or colors, or preservatives, 13 take n’ bake pizza varieties and six Read More...

Shearer's Buys Wal-Mart's Salty Snack Supplier

Shearer’s Foods Inc. has agreed to buy Snack Alliance Inc., the maker of store-brand potato chips for Wal-Mart Stores Inc., but term of the deal were not disclosed. Shearer’s –– an Ohio distributor of private label snacks that is majority owned by New York City private equit Read More...

Wal-Mart Switches Store Brand Eggs to Cage-Free

Wal-Mart’s Great Value eggs will switch to cage-free varieties, prompting The Humane Society of the United States (HSUS) to withdraw a shareholder resolution it submitted to the mass merchandiser last November asking it to report on its cage-free progress, according to Media-Newswire.com. "By Read More...

Walmart.com Features Great Value at Grocery Beta Site

...BRANDS DECISIONS While headlines have focused on Walmart’s battle with Amazon over who will b...;s battle with Amazon over who will be the “Walmart of the internet,” the retail giant h...ust section of the website devoted exclusively to Walmart’s Great Value brand. This microsite Read More...

Wal-Mart Tests Private Label Spice Program

As market share of store brand spices have increased more than a point over the past year, Wal-Mart is testing replacing leading manufacturer brands with its store brands in test locations, according to the Wall Street Journal. Store brand spices have increased market share from13.5 percent in 2008 Read More...

Wal-Mart Cuts Food Storage Bag Brands

...ttle of the Bags shouldn’t surprise anyone. Walmart’s classification of all product cate...support for my comment in previous SBD Views that Walmart’s growing appetite for store brand m...he cut. Watch for more national suppliers to exit Walmart as national brands, and re-enter  und Read More...

Supervalu Names New Executive V.P. and CMO

Minneapolis-based Supervalu named Julie Dexter Berg executive vice president and chief marketing officer where she will focus on customer and brand strategy, advertising and research and analytics. Berg, 52, has more than twenty years of executive management experience in marketing, product managem Read More...

Wal-Mart Melds Merchandising and Operations to Sharpen Customer Focus

...om Mike Duke Organizational change memo regarding Walmart US from Eduardo Castro-Wright Organization...SBD Views: Two thoughts on these pieces about the Walmart reorganization. Andrea Thomas could be a ...influence that marketing executives are having at Walmart. Walmart’s attempt to meld merchand Read More...

Wal-Mart Creates Global Merchandising Centers to Streamline Sourcing

... organizational changes and announcements made by Walmart are bold moves to execute against two cent...art are bold moves to execute against two central Walmart strategies: 1) Leveraging scale to further... of funds for enhanced marketing of store brands. Walmart is clearly playing the store brands game w Read More...

Sam's Reorganizes Its Merchandising Department

Sam's Club has reorganized its merchandising teams, organization, according to an internal memo circulating in the U.S. trade press, according to a Planet Retail report. The memo distributed by Linda Hefner, Sam's executive vice president of merchandising and replenishment, reportedly stated: "Over Read More...

Wal-Mart Brings More Store Brands to India

...s, according to a report on LiveMint.com. Bharti-Walmart in India currently sells eight of Wal-Mart...e being opposed, according to the report. Bharti-Walmart currently sources its private label mercha...om India for at least 20 years, the report stated. Read More...

Store Brands and International Retailer Growth Expected in India in 2010

Store brands proliferation and growth of international retail brands are expected to be a big focus in the Indian retail sector in 20101, an industry consultant told the Business Standard (India). Numerous retailers such as Future Group, Spencer’s Retail and Aditya Birla are boosting their pr Read More...

Wal-Mart to Reduce Supply Chain Costs Systemwide

One of Wal-Mart's major strategic initiatives this year is to drive billions of dollars in costs from its supply chain by leveraging the global power of all its divisions and retail brands. The plan calls for combining store purchasing across brands and national boarders, which will increase the pr Read More...

Sainsbury Claims Asda Copied Its Store Brand Slogan

It appears that a store brand tagline coined by Sainsbury in the 1950s is being liberally used by Asda and is appearing in full-page newspaper advertisements in the U.K., according to a report in The [London] Times. Asda is promoting its revamped premium store brands with the slogan, “Good fo Read More...

Store Brands Gain Share in Significant Categories

Store brands tallied significant gains in several categories this year, including baby food, frozen pizza, salad dressings and mayonnaise, snacks, and candles and incense, according to Nielsen data. Private label baby food was the lead share winner with unit sales growth of 22.3 percent for the 52 Read More...

Wal-Mart CMO: We Are Going to Be a House of Brands

Stephen Quinn, Wal-Mart CMO, revealed that Wal-Mart will become “a house of brands,” and identified ways in which the discounter intends to solve shoppers’ issues by relentlessly providing value. In this three-minute video taken during the recent ANA Conference in November, Quinn Read More...

Wal-Mart Installs New Store Brand Packaging Design Software

In order to improve efficiency of its store brand packaging design and printing processes, Wal-Mart has installed Sun Brand Technologies’ Odin brand management software across its fresh produce, grocery and health and beauty lines, according to a Planet Retail report. The retailer is using th Read More...

Wal-Mart Recycles Corrugate into Store Brand Pizza Boxes

Wal-Mart is reducing its carbon footprint by recycling the cardboard waste collected in its stores and converting it into boxes for its store brand take-and-bake pizza programs. “We’ve totally and literally closed the loop using a retailer’s own boxes to go through a paper mill an Read More...

Wal-Mart Offers Suppliers Financing Option

This month Wal-Mart told more than 1,000 suppliers they could get credit support and payment within 10 to 15 days for goods delivered instead of having to wait the usual 60 to 90 days. Select suppliers were notified about the new "Supplier Alliance Program," in a letter dated Nov. 2, according to t Read More...

Holiday Price Wars Could Make Consumers Big Winners

Major retailers are poised for a no-holds-barred price war to win consumer loyalty and their shrinking disposable income earmarked for holiday shopping. Wal-Mart promises “hundreds of millions of dollars in price reductions” on everything from produce and groceries to toys and clothes. Read More...

Wal-Mart Downsizes and Recasts its Marketside Web Site

...u the best quality fresh foods and ingredients available at Walmart's unbeatable low prices." The new web site does not address the future of its Marketside stores in Arizona. However, in July, Wal-Mart announced it was testing in some of its U.S. discount stores the sale of Marketside branded food Read More...

Wal-Mart and Kroger Recall Select Store Brand Dairy Products

Morningstar Foods is recalling a number of dairy products -- including whipping cream and chocolate ice cream mix products used in grocery store brands -- because they might contain soy protein, which is not noted on the label or packaging. The recalled items include certain units of Wal-Mart&rsquo Read More...

Food Safety: A Store Brand Equity Investment

When it comes to breaches in food safety, the past 18 months have been this country’s worst on record. It started in the summer of 2008 with the Food & Drug Administration’s botched recall and destruction of $40 million of Florida tomatoes believed tainted with Salmonella Saintpaul. Read More...

Wal-Mart Edges Out Fry's in Tucson Store Brand Pricing Survey

...yalty card discounts, the 17 items cost $30.66 at Walmart's Neighborhood Market, $32.12 at Food City...lace, then Bashas, Albertsons and Safeway.Because Walmart, Food City and Albertsons do not require l...tems studied, according to The Arizona Daily Star. Read More...

Managing the Growth of Store Brands

Most retailers want to increase share of wallet, customer loyalty, and sales and profits of their store brands. But how can they get inside consumers' head? How do they know when products please or displease them? Brand new research tools through Gfk Custom Research North America and its partner Em Read More...

Walmart Canada Unveils Revamped and Reformulated Great Value Brand

... 30 percent plan to spend less on take-away meals....romoting them as easier to find on store shelves, Walmart Canada's 313 stores are touting the improv...nutrition, and reduced packaging intended to meet Walmart's sustainability goals. Like their U.S. c Read More...

Retailers Seek Innovation Tools to Take Store Brands to New Heights

Editor's Note: This is the first part of a series on store brands innovation, leading up to the PLMA Private Label Trade Show Nov. 15-17 in Chicago. Subsequent articles will feature case studies and focus on topics such as consumer insights, product testing and certification, packaging design, strat Read More...

Walmart Reveals Third Front to Drive Store Brand Sales

...t of an exclusive licensing deal with Garanimals, Walmart launched a new Garanimals line of sturdy a...m the kids apparel line introduced exclusively at Walmart last year. Prices for the toys –&nd...sion advertising campaign this fall, according to Walmart. “The new line is a part of Walmart Read More...

Wal-Mart Uses Social Media to Build Consumer Panel for Great Value Brand

... Table and help us keep Great Value great,” Walmart wrote on the recruitment web site. “... and tell us what you think.(You could win a $500 Walmart gift card.)” New York City-based Gf...es them eligible for a monthly drawing of 10 $500 Walmart gift cards. One of the More Than Elevenmo Read More...