Current Headlines

Sam's Club Unveils Simply Right New Vitamin Line

Sam’s Club replaces more of its Member’s Mark store brand with Simply Right in vitamins, launches mobile content.

Duane Reade Expands UpMarket Offerings With Fro-Yo

Frozen Yogurt is the latest addition to Duane Reade’s new look and expanded food selection.

J.C. Penney's New Focus On Store Brands, Exclusives and Martha Stewart

Department store chain outlines bold changes, new partner Martha Stewart gets sued by Macy’s.

Pet Category Boasts Strong Store Brand Loyalty, Dollar General Adds Butcher's Select

Pet category getting more competitive, says new study from Packaged Facts.

Accenture Survey: Brand Web Sites Drive Store Traffic

Shoppers that go online to research brands buy more in stores.

Stop & Shop Shows Off New Store Brand Look

Guaranteed Value brand The budget friendly Guaranteed Value line now has a more streamlined and frill-free look as well as new items.

H-E-B Expands Private Label HBC, Promotes Store Values

Orchid image The Texas grocer dares shoppers to compare store brands, and expands its Orchid beauty care line.

Press Releases

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Guest Columns

How to Develop a Private Label Expression Aligned with Retail Brand Strategy

By creating private label as a marketing tool rather than just a price alternative, retailers gain the opportunity to tell a complete brand story while simultaneously boosting customer loyalty.

Source: CBX

Using the Store Banner to Endorse Private Label Architecture

Although the economic downturn accelerated private label growth in Europe, there was another key driver -- retailers started to brand their stores.

Source: IPLC

Linking Your Empowered Customer into Your Store Brand Management Process

The formula for success is for retailers to take a holistic store brands management approach by collaborating with customers to maximize store brands potential.

Source: Austin Clark Group

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