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Wegmans to Launch Private Label Super Pasta Brand

super pasta penneSuper Pasta packs a nutritional punch with a high dose of fiber, protein and vitamins, but it resembles traditional white pasta in taste and appearance.

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Ahold's Private Label and Price Focus Continue to Boost Performance

Ahold logoThe Dutch grocer continues to outperform rivals such as Walmart, Delhaize and Supervalu with savvy store brand merchandising and preemptive pricing strategies.

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Nielsen: Private Label Has Global Staying Power

nielsen logoSixty percent of consumers across 55 countries said they are stocking their pantries with more store brands as a result of the economic downturn.

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Sears' Private Label Craftsman Brand Unveils Interactive Store

craftsman logoWith both a brick-and-mortar and cyberspace application, the Craftsman Experience was built with the young audience in mind.

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Walmart Canada Repositions George to Regain No. 1 Market Share Slot

North of the boarder, Walmart Canada is dusting off George’s image to make the private label apparel line trendier and more streamlined.

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E-Mart's Private Label Rebranding Lifts Sales

Emart productsWith a focus on freshness, savings and quality, E-Mart repositioned its store brands to attract shopper interest in Korea where private label is a relatively new concept.

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PLMA Unveils Roundtable Report

PLMA roundtable report coverThe association outlines post-recession strategies for private label success, stemming from a roundtable it hosted last fall.

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Brand Management Technologies Accelerate Speed to Shelf

Brand Management Technologies Accelerate Speed to Shelf

Not only do brand management technologies empower in-house teams and vendors, they enable real-time online collaboration so new products can be brought from strategy to the shelf more quickly, accurately and efficiently.

Source: Schawk Inc.

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