Super Pasta packs a nutritional punch with a high dose of fiber, protein and vitamins, but it resembles traditional white pasta in taste and appearance.

The Dutch grocer continues to outperform rivals such as Walmart, Delhaize and Supervalu with savvy store brand merchandising and preemptive pricing strategies.

Sixty percent of consumers across 55 countries said they are stocking their pantries with more store brands as a result of the economic downturn.

With both a brick-and-mortar and cyberspace application, the Craftsman Experience was built with the young audience in mind.

North of the boarder, Walmart Canada is dusting off George’s image to make the private label apparel line trendier and more streamlined.

With a focus on freshness, savings and quality, E-Mart repositioned its store brands to attract shopper interest in Korea where private label is a relatively new concept.

The association outlines post-recession strategies for private label success, stemming from a roundtable it hosted last fall.