June 29, 2009
For every four private label items purchased in a single trip, loyalty cardholders earned $1 coupons during the grocer's "Private Brand Super Sale" event from May 27 to June 23, which was heavily promoted in store circulars and in-store danglers. The promotion resulted in $150,000 in coupon rewards during the first week, according to Food Lion.
Source: In-Store Marketing Institute