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Safeway and Supervalu Fuel Store Brand Growth in Organic Food

July 29, 2009

Store brand organic foods account for 22.7 percent of total organic food sales today, up from 13.6 percent for the same 52-week period in 2007, spurred in large part by Safeway's O Organics line, which it also is marketing to other retailers, and Supervalu's Wild Harvest, which has doubled SKUs since last spring.

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Source: Wall Street Journal